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David Creelman
CEO Creelman Research
dcreelman@creelmanresearch.com
The
Future of Work
114:46:20
Standard mental model
Our organizations are made of employees in jobs
14:46:20 2
3
• Temps
• Part timers
• Consultants
• Contractors
• Freelancers
Reality is a bit more complex
Employees in jobs + all manner of contingent workers
+
4
… or a lot more complex
514:46:20
6
A New Mental Model: X-Men
Contingent workers power much of the organization
New Mental Model
Use workers on projects and tasks
Sometimes these are
employees in jobs.
Managers don’t lead employees
They lead the work
14:46:20 7
Remind me again:
What is a job?
14:46:20 8
High end work
Low end work
40 hour container
Detachment
To what extent
do we need a
traditional
employment
type of
relationship?
14:46:20 9
To what extent
can the work be
done by an arms
length free
agent?
Deconstruction
To what extent
does 40 hours of
work need to be
packaged
together in a full-
time job?
14:46:20 10
To what extent
can the work be
deconstructed
into stand-alone
tasks?
Dispersion
To what extent
does the worker
need to be in the
office or at least
nearby?
14:46:20 11
To what extent
can the work be
done anywhere?
What to do?
• Talent Platforms open up new ways of getting work done.
• The new ways challenge our core assumptions about work,
talent and leadership.
• Organizations are experimenting with the new methods
—you should too.
• It’s about all parts of the organization evolving, there’s no
need for a master design.
David Creelman: dcreelman@creelmanresearch.com
LinkedIn: https://ca.linkedin.com/in/davidcreelman 12

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The Future of Work by David Creelman

  • 1. David Creelman CEO Creelman Research dcreelman@creelmanresearch.com The Future of Work 114:46:20
  • 2. Standard mental model Our organizations are made of employees in jobs 14:46:20 2
  • 3. 3 • Temps • Part timers • Consultants • Contractors • Freelancers Reality is a bit more complex Employees in jobs + all manner of contingent workers +
  • 4. 4 … or a lot more complex
  • 6. 6 A New Mental Model: X-Men Contingent workers power much of the organization
  • 7. New Mental Model Use workers on projects and tasks Sometimes these are employees in jobs. Managers don’t lead employees They lead the work 14:46:20 7
  • 8. Remind me again: What is a job? 14:46:20 8 High end work Low end work 40 hour container
  • 9. Detachment To what extent do we need a traditional employment type of relationship? 14:46:20 9 To what extent can the work be done by an arms length free agent?
  • 10. Deconstruction To what extent does 40 hours of work need to be packaged together in a full- time job? 14:46:20 10 To what extent can the work be deconstructed into stand-alone tasks?
  • 11. Dispersion To what extent does the worker need to be in the office or at least nearby? 14:46:20 11 To what extent can the work be done anywhere?
  • 12. What to do? • Talent Platforms open up new ways of getting work done. • The new ways challenge our core assumptions about work, talent and leadership. • Organizations are experimenting with the new methods —you should too. • It’s about all parts of the organization evolving, there’s no need for a master design. David Creelman: dcreelman@creelmanresearch.com LinkedIn: https://ca.linkedin.com/in/davidcreelman 12

Editor's Notes

  1. 12 slides 2 min / slide
  2. What do we worry about? Recruiting, Retention, Fair Pay, Org design, Job design
  3. This can matter, Caltex story….but usually we think of it as “off to the side”….I just have to tweak my mental model
  4. Field workers – changing shirts (Field marketing)…it’s not just an alternative, the old way seems crazy; a whole division we don’t build (FieldAgent); a whole job now done as a favour (FieldNation) Compression Algorithm – now it’s a competition, completely different and better – world’s best experts not the guy down the hallway (TopCoder) Creative Team – Tongal a top ten – it’s threatens the existing business…e.b WPP High end business analyst – business critical work (TalMix at Forester); challenges the mental model of contingent as unimportant
  5. There is a STORM of these, 100s of them, new one all the time, mergers, failures TaskRabbit acquierd by Ikiea
  6. What happens if you only have 1/3 as many employees (Upwork); what if you only have 5% as many employees? How easy it is to drive change in a 5000 person org vs 15000? What happens to your fixed costs? What happens to all the HR overhead of babysitting employees? What happens to the adaptability? Costs less. Fewer fixed costs. Less HR overhead. Agile. Adaptable re skills.