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BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

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You've been given the task to create an eye-catching campaign for your client or boss, but how do you persuade them it's right for them? I covered this in my speech at BrightonSEO. Discover more...

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BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

  1. 1. @CMRLee Chris Lee @CMRLee EIGHT MOON MEDIA How to pitch an idea that your client/boss can't say no to
  2. 2. @CMRLee The client They must justify spend They need to look good They must prove business impact
  3. 3. @CMRLee Planning
  4. 4. @CMRLee
  5. 5. @CMRLee Pathos – ‘Emotion’ Ethos – ‘People like us’ Logos – ‘Data’
  6. 6. @CMRLee The Decision Journey
  7. 7. @CMRLee Plan well in advance!
  8. 8. @CMRLee Bring the data
  9. 9. @CMRLee What’s the story? Unusual/unique Relevant Trouble Human interest Timely R H U T T
  10. 10. @CMRLee Test your idea Does the data back up your suggestion? Is the company the right brand to tackle this issue? Will it scale? Is it emotive? Seek a neutral opinion Does it meet the brief?
  11. 11. @CMRLee What does success look like?
  12. 12. @CMRLee Have you got pedigree?
  13. 13. @CMRLee Who’s your dream team?
  14. 14. @CMRLee Presenting the big idea
  15. 15. @CMRLee The client They must justify spend They need to look good They must prove business impact
  16. 16. @CMRLee The client They must justify spend They need to look good They must prove business impact
  17. 17. @CMRLee The client They must justify spend They need to look good They must prove business impact
  18. 18. @CMRLee The Sales Funnel Awareness Consideration Conversion and LoyaltyContent Social Media PR Case Studies Opinion Pieces Blog Posts Video Podcasts Email newsletters
  19. 19. @CMRLee Sound and vision…
  20. 20. @CMRLee Confidence and Conviction
  21. 21. @CMRLee Takeaways Have you met the brief? Can you meet the client’s three needs? Are you crystal clear on the audience? How will you measure success? Are you confident it will work?
  22. 22. @CMRLee hello@eightmoon.co.uk @CMRLee

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