BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To
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BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To
•3 likes•9,276 views
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You've been given the task to create an eye-catching campaign for your client or boss, but how do you persuade them it's right for them? I covered this in my speech at BrightonSEO. Discover more...
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BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To
- 1. @CMRLee Chris Lee @CMRLee EIGHT MOON MEDIA How to pitch an idea that your client/boss can't say no to
- 2. @CMRLee The client They must justify spend They need to look good They must prove business impact
- 4. @CMRLee
- 5. @CMRLee Pathos – ‘Emotion’ Ethos – ‘People like us’ Logos – ‘Data’
- 7. @CMRLee Plan well in advance!
- 9. @CMRLee What’s the story? Unusual/unique Relevant Trouble Human interest Timely R H U T T
- 10. @CMRLee Test your idea Does the data back up your suggestion? Is the company the right brand to tackle this issue? Will it scale? Is it emotive? Seek a neutral opinion Does it meet the brief?
- 11. @CMRLee What does success look like?
- 12. @CMRLee Have you got pedigree?
- 13. @CMRLee Who’s your dream team?
- 14. @CMRLee Presenting the big idea
- 15. @CMRLee The client They must justify spend They need to look good They must prove business impact
- 16. @CMRLee The client They must justify spend They need to look good They must prove business impact
- 17. @CMRLee The client They must justify spend They need to look good They must prove business impact
- 18. @CMRLee The Sales Funnel Awareness Consideration Conversion and LoyaltyContent Social Media PR Case Studies Opinion Pieces Blog Posts Video Podcasts Email newsletters
- 21. @CMRLee Takeaways Have you met the brief? Can you meet the client’s three needs? Are you crystal clear on the audience? How will you measure success? Are you confident it will work?
Editor's Notes
- Pivot and change. Don’t get married to an idea.
- Pivot and change. Don’t get married to an idea.
- Can be scaled? E.g. £50k - £200k etc.
- Can be scaled? E.g. £50k - £200k etc.
- Can be scaled? E.g. £50k - £200k etc.
- Tell a story! Taking your client on a journey. Where did idea come from, tempo of the deck. Reflects on your creativity. Gives them a peak into what the campaign will look– pathos.