BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

•Download as PPTX, PDF•

3 likes•9,280 views

You've been given the task to create an eye-catching campaign for your client or boss, but how do you persuade them it's right for them? I covered this in my speech at BrightonSEO. Discover more...

Marketing

@CMRLee
Chris Lee
@CMRLee
EIGHT MOON MEDIA
How to pitch an idea that your
client/boss can't say no to

@CMRLee
The client
They must justify spend
They need to look good
They must prove business impact

@CMRLee
Pathos – ‘Emotion’
Ethos – ‘People like us’
Logos – ‘Data’

@CMRLee
What’s the story?
Unusual/unique
Relevant
Trouble
Human interest
Timely
R
H
U
T
T

@CMRLee
The Sales Funnel
Awareness Consideration Conversion
and
LoyaltyContent
Social
Media
PR
Case Studies
Opinion
Pieces Blog Posts
Video
Podcasts
Email newsletters

@CMRLee
Takeaways
Have you met the brief?
Can you meet the client’s three needs?
Are you crystal clear on the audience?
How will you measure success?
Are you confident it will work?

What's hot

What are your customers and prospects NOT telling you? Why should you care? Because finding out their real pain points, priorities and rants--what they say on the elevator before or after they meet with you--may surprise you. But these are some of the most valuable insights you can discovery since they provide clues on how you can differentiate your product, services and/or pitch in a way that delivers what's most important to the audience. This presentation introduces the Agenda-Less Listening framework, complete with all the tools and tips you need to become intimate with your target audience's real issues.

How Leaders Are Creating Meaningful Differentiation Using AGENDA-LESS LISTENING

Chief Listening Officers

20 Consultative Selling Discovery Questions

Peak Focus

Content marketing for editors: rising above and standing out - Denise Cowle

TheSfEP

Learning To Listen

Chris Stiehl

Customers: The Ultimate Silo Splitters

Chief Listening Officers

Sales Hacker Workshop SF: Build a High Velocity Sales Machine

Sales Hacker

What's hot (6)

How Leaders Are Creating Meaningful Differentiation Using AGENDA-LESS LISTENING

20 Consultative Selling Discovery Questions

Content marketing for editors: rising above and standing out - Denise Cowle

Learning To Listen

Customers: The Ultimate Silo Splitters

Sales Hacker Workshop SF: Build a High Velocity Sales Machine

Similar to BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

The Global View India Inc

praveshk

Ysp 2011 fall_forum_session_1

Mary Jezioro

Bob London (Chief Listening Officers) Presentation to WNG Entrepreneurs Round...

Chief Listening Officers

BDLA16 Unpacking UX - Understanding how your skill sets fit together

Adam Polansky

Kleeto offers its end consumers the collection of their documents from their place with utmost care, digitalize it and provide with the access of the digital documents with one click. The digital documents are secured through your personalized identification and passwords. The physical documents can be retrieved anytime on request. This group had launched this service for their individual consumers in December' 2010.

New angle to record keeping

kleeto

Kleeto 4

kleeto

You invest so much time, effort, and money on content marketing, yet it doesn't seem to connect, or convert, the way it should. Why? Because you haven’t built your content around what your customers actually connect *with* — but only connection converts. Is there another way? Yes: design your content around what you want customers to *do,* not what you want them to *know.* You’ll leave the session with a simple technique that will not only revolutionize how you look at your content marketing, but also help you plan messages designed to win your rightful share of customers’ minds… and wallets. In this session you will learn: Why most content marketing fails… and what to do instead; What *really* drives customers’ decisions; Three questions to ask before crafting any message

Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)

Tamsen Webster

Demand is not something that emerges only after you have created brand awareness—and it doesn’t begin and end with a lead-gen form. It starts with a person’s first experience with your business and, with content as a driver, builds momentum with each experience that follows. Learn how your content can build a bridge from brand to demand—and beyond—as Chill Content Principal Carmen Hill shares real-world examples and practical tips for creating a customer-centered content strategy.

Connecting Brand to Demand with Customer-Centric Content

Carmen Hill

SMX East 2015

Grant Simmons

Mapping Content to the Entire Customer Journey (CMW 2016)

Kevin Briody

Getting to $10M is hard enough, but bootstrapping your way there is rarer than a unicorn these days. In this session, Boast.AI & Traction Cofounder Lloyed Lobo shares a framework for doing just that. Specifically, Lloyed discusses how to: - find your ideal customers - validate your idea - get to product-market fit - figure out repeatable scalable growth channels - make your product sticky so customers keep coming.

10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale

saastr

ChurnZero Presents Bob London: HOW TO LEARN WHAT YOUR CUSTOMERS AREN’T TELLIN...

Chief Listening Officers

A talk from the Intro Classes Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Ethan Rasiel (Lightspeed PR): 101: PR for XR Got a great innovation? Ready to tell your story to the world? Great. However, be careful. There are pitfalls awaiting you. In this session you'll learn how to raise awareness for your company, build a customer base, attract top talent and investors - but without making the same mistakes so many others have. http://AugmentedWorldExpo.com

Ethan Rasiel (Lightspeed PR): 101: PR for XR

AugmentedWorldExpo

How To Sell Content Marketing To Executives

Michael Brenner

Aalto vg mickos_20110401

Aalto Entrepreneurship Society

The High Performance Entrepreneur

Srikanth Gopalan

The High Performance Entrepreneur - Subroto Bagchi

kingsly2009

The High Performance Entrepreneur

guesta65d92

Speaking about entrepreneurship - by Jacob Hagemann

Jacob Hagemann

Finding The Right Digital Agency - Pubcon Las Vegas 2014

Southern Methodist University

Similar to BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To (20)

The Global View India Inc

Ysp 2011 fall_forum_session_1

Bob London (Chief Listening Officers) Presentation to WNG Entrepreneurs Round...

BDLA16 Unpacking UX - Understanding how your skill sets fit together

New angle to record keeping

Kleeto 4

Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)

Connecting Brand to Demand with Customer-Centric Content

SMX East 2015

Mapping Content to the Entire Customer Journey (CMW 2016)

10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale

ChurnZero Presents Bob London: HOW TO LEARN WHAT YOUR CUSTOMERS AREN’T TELLIN...

Ethan Rasiel (Lightspeed PR): 101: PR for XR

How To Sell Content Marketing To Executives

Aalto vg mickos_20110401

The High Performance Entrepreneur

The High Performance Entrepreneur - Subroto Bagchi

The High Performance Entrepreneur

Speaking about entrepreneurship - by Jacob Hagemann

Finding The Right Digital Agency - Pubcon Las Vegas 2014

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

What is Google Search Console and What is it provide?

riteshhsociall

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

This presentation examines digital marketing services in Noida, providing practical strategies to grow your business online. This includes SEO optimization to improve search engine visibility, social media marketing to engage audiences on platforms like Facebook, Instagram, LinkedIn, and PPC advertising to drive traffic and conversions Content marketing crafts high-quality content to attract organic traffic and establishes thought leadership. Manages analytics and optimization metrics and prepares strategies for continuous improvement. These strategies help you increase your digital presence and attract more customers in the competitive Noida market.

Welcome to DataMetricks Consulting (1).pptx

datametricks

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

How consumers use technology and the impacts on their lives

Mathuraa

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Recently uploaded (20)

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Press Release Distribution Evolving with Digital Trends.pdf

What is Google Search Console and What is it provide?

[Expert Panel] New Google Shopping Ads Strategies Uncovered

The Science of Landing Page Messaging.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Major SEO Trends in 2024 - Banyanbrain Digital

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Welcome to DataMetricks Consulting (1).pptx

The+State+of+Careers+In+Retention+Marketing-2.pdf

How consumers use technology and the impacts on their lives

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Social Media Marketing Portfolio - Maharsh Benday

BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

1. @CMRLee Chris Lee @CMRLee EIGHT MOON MEDIA How to pitch an idea that your client/boss can't say no to

2. @CMRLee The client They must justify spend They need to look good They must prove business impact

3. @CMRLee Planning

4. @CMRLee

5. @CMRLee Pathos – ‘Emotion’ Ethos – ‘People like us’ Logos – ‘Data’

6. @CMRLee The Decision Journey

7. @CMRLee Plan well in advance!

8. @CMRLee Bring the data

9. @CMRLee What’s the story? Unusual/unique Relevant Trouble Human interest Timely R H U T T

10. @CMRLee Test your idea Does the data back up your suggestion? Is the company the right brand to tackle this issue? Will it scale? Is it emotive? Seek a neutral opinion Does it meet the brief?

11. @CMRLee What does success look like?

12. @CMRLee Have you got pedigree?

13. @CMRLee Who’s your dream team?

14. @CMRLee Presenting the big idea

15. @CMRLee The client They must justify spend They need to look good They must prove business impact

16. @CMRLee The client They must justify spend They need to look good They must prove business impact

17. @CMRLee The client They must justify spend They need to look good They must prove business impact

18. @CMRLee The Sales Funnel Awareness Consideration Conversion and LoyaltyContent Social Media PR Case Studies Opinion Pieces Blog Posts Video Podcasts Email newsletters

19. @CMRLee Sound and vision…

20. @CMRLee Confidence and Conviction

21. @CMRLee Takeaways Have you met the brief? Can you meet the client’s three needs? Are you crystal clear on the audience? How will you measure success? Are you confident it will work?

22. @CMRLee hello@eightmoon.co.uk @CMRLee

Editor's Notes

Pivot and change. Don’t get married to an idea.
Pivot and change. Don’t get married to an idea.
Can be scaled? E.g. £50k - £200k etc.
Can be scaled? E.g. £50k - £200k etc.
Can be scaled? E.g. £50k - £200k etc.
Tell a story! Taking your client on a journey. Where did idea come from, tempo of the deck. Reflects on your creativity. Gives them a peak into what the campaign will look– pathos.

BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Similar to BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

Similar to BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To (20)

Recently uploaded

Recently uploaded (20)

BrightonSEO: How to Pitch and Idea Your Client/Boss Cannot Say No To

Editor's Notes