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What are your customers and prospects NOT telling you? Why should you care?
Because finding out their real pain points, priorities and rants--what they say on the elevator before or after they meet with you--may surprise you. But these are some of the most valuable insights you can discovery since they provide clues on how you can differentiate your product, services and/or pitch in a way that delivers what's most important to the audience.
This presentation introduces the Agenda-Less Listening framework, complete with all the tools and tips you need to become intimate with your target audience's real issues.