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Facebook Advertising<br />
Who are Fans?<br />Why do I want them?<br />
Fans are heavy Facebook users<br />How often do you use Facebook?<br />
They have more friends and click more<br />
They are the heavy and regular users of products and services<br />How often do you use the products of the brands you fan...
What do fans want?<br />We want to monetize our fans, but we’re not sure how.<br />
Fans want offers and exclusive content<br />What are the reasons why you become a fan <br />
Fans want more offers & benefits<br />What would you suggest to brands to make fan pages better?<br />
Give fans what they want and they buy more<br />Does being a fan increase your usage of their product/service?<br />
How do you get fans?<br />I don’t have enough fans, so…<br />
Ads Are #1 Fan Acquisition Source<br />What prompts you to become a fan?<br />
Fans tell their friends to become fans<br />Since becoming a fan, would you recommend this brand to a friend?<br />
How do I get the best performance out of my campaigns?<br />What are some of the best practices?<br />
The Wall Doesn’t Reach All Fans<br />EdgeRanks suppresses 99.8% of wall posts <br />Most Recent still doesn’t show all pos...
Updates Don’t Reach Fans At All<br />
Ads Reach Every Fan<br />Target fans<br />Paid delivery like email<br />Deploying an app and not notifying fans is like la...
Social ad targeting is different<br />
Having Fans Improves Ad Performance<br />
Busy Tabs Are Not Good for Ads<br />Ads<br />2000 px<br />10 apps<br />too busy<br />Newsfeed<br />Posts<br />Using a sing...
What are some benchmarks?<br />I haven’t done this very much<br />
Education level impacts CTR<br />
State targeting makes little to no impact on CTR<br />
Ad burnout<br />
Questions?<br />
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Facebook Masters Training - Facebook Advertising from Webtrends

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Social Fresh Tampa
http://socialfresh.com/tampa

Published in: Education

Facebook Masters Training - Facebook Advertising from Webtrends

  1. 1. Facebook Advertising<br />
  2. 2.
  3. 3. Who are Fans?<br />Why do I want them?<br />
  4. 4. Fans are heavy Facebook users<br />How often do you use Facebook?<br />
  5. 5. They have more friends and click more<br />
  6. 6. They are the heavy and regular users of products and services<br />How often do you use the products of the brands you fan?<br />
  7. 7. What do fans want?<br />We want to monetize our fans, but we’re not sure how.<br />
  8. 8. Fans want offers and exclusive content<br />What are the reasons why you become a fan <br />
  9. 9. Fans want more offers & benefits<br />What would you suggest to brands to make fan pages better?<br />
  10. 10. Give fans what they want and they buy more<br />Does being a fan increase your usage of their product/service?<br />
  11. 11. How do you get fans?<br />I don’t have enough fans, so…<br />
  12. 12. Ads Are #1 Fan Acquisition Source<br />What prompts you to become a fan?<br />
  13. 13. Fans tell their friends to become fans<br />Since becoming a fan, would you recommend this brand to a friend?<br />
  14. 14. How do I get the best performance out of my campaigns?<br />What are some of the best practices?<br />
  15. 15. The Wall Doesn’t Reach All Fans<br />EdgeRanks suppresses 99.8% of wall posts <br />Most Recent still doesn’t show all posts<br />Wall posts fall out of newsfeed<br />Wall not the same as newsfeed<br />Want fans to post to their newsfeed<br />
  16. 16. Updates Don’t Reach Fans At All<br />
  17. 17. Ads Reach Every Fan<br />Target fans<br />Paid delivery like email<br />Deploying an app and not notifying fans is like launching the landing page for an email campaign but never sending the email<br />
  18. 18. Social ad targeting is different<br />
  19. 19. Having Fans Improves Ad Performance<br />
  20. 20. Busy Tabs Are Not Good for Ads<br />Ads<br />2000 px<br />10 apps<br />too busy<br />Newsfeed<br />Posts<br />Using a single tab is like linking all Google Ads to your home page<br />Need targeted landing apps<br />
  21. 21. What are some benchmarks?<br />I haven’t done this very much<br />
  22. 22.
  23. 23.
  24. 24. Education level impacts CTR<br />
  25. 25. State targeting makes little to no impact on CTR<br />
  26. 26. Ad burnout<br />
  27. 27.
  28. 28.
  29. 29. Questions?<br />

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