2. We @ ID

4. HOW DO WE MAKE MONEY?
ID Partnership ProgramAdvertisers
55%will pay extra for services &
products from companies committed
to positive social impact.

8. Source: comScore Media Matrix

10. PHASE 1:
Observations
PHASE 2:
Interviews
PHASE 3:
Persona - UX

11. Short-form videos
Light weight interactions
Content that respects
platforms
Product design
Shareability
The Restaurant Vs.
Food Truck
Producer’s Voice Vs.
Consumer Identity

14. Examples: An attempt to observe and record the diversity of Indian culture in different parts of India
• India is the 2nd
Largest number of
Facebook users
• 500 years worth of
YouTube videos are
watched daily on
Facebook.

15. Examples: An attempt to enlighten and engage audience on various social issues.