5. COMPANY TARGET MARKET STRENGTH LIMITATION MY DIFFRENTIATING FACTOR
BYJUS
Education, technology,
application software, edtech,
e-learning
Have large customer
base and huge capital
worth.
Expensive courses
offered in comparison to
their competitors
We provide specialized courses at
an affordable rate.
VEDANTU Education, tutoring.
They provide tutoring
classes and study
materials for school
students.
Focuses on K-12
students and their
competitive exams only.
We focus on students as well as
working professionals who are
willing to pursue additional
courses.
TOPPR
Education, technology, edtech,
e-learning.
They enables students to
prepare for entrance and
board exams.
Primary target audience
remains K-12 only.
We have a greater target
audience as compared to toppr.
KHAN
ACADEMY
Education, higher education,
k12, tech learning.
They offers practice
exercises, personalized
learning dashboard for
parent and teacher
Limited to only teachers
and parents which will
reduce their target
market.
We provide education to all kinds
of students as well as working
class.