Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Usesand gratmain

218 views

Published on

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

Usesand gratmain

  1. 1. Blumler & Katz (1974) Two researchers attempted to discover what it is about different mediaoutlets which make them successful and popular. They came up with5points which they believed any media product needs to give anaudience. Education/Information: Keep up to date with what’s happening in the world.Learn about things we do not know and to keep informed. A high percentage intabloids are about sport, showbiz and celebrities. Entertainment: Stories in papers can be funny, and often about things thatinterest us i.e: horoscopes, cartoons, crosswords and puzzles which are forentertainment. Social Interaction: We talk to people about what’s happened in papers,showing them stories ‘HAVE YOU SEEN THIS?’ If we know what’s happening in theworld we can join in conversation & discussion. Escape: While reading about other people & events we’re taken out of our day today concerns for a while so they provide an escape like TV. Identification: When we read about other people and what’s happening. Weoften put ourselves in their place and imagine what it’s like to have the same thinghappen to us. This makes us more involved and interested in a story.
  2. 2. Information as to what ishappening within the area andkeep up to date with informationthat we may have not heard aboutpreviously from other newspapersmaking the story exclusiveSocial Interaction: we willtalk about this story to othersand show them to giving itthat shocking factor also itsinformative because itprovides us with informationthat is happening within ourarea to learn about things wedid not know at the time.Entertainment: Events that aretaking place that may interestus also giving us informationkeeping us up to date aboutwhen the festival is takingplace so it gives a chance forthe audience to be informed,soon the audience start to relyon the newspaper to feed theinformation about differentevents that are occurringmaking the newspaperappealing.Social Interaction: Causes usto talk about the storyespecially if we have aninterest in music, in relation itproves us with entertainmentbecause music is somethingthat may interest the audienceurging the audience to read.Escape: We’re reading aboutpeople and events so we’re takenout of our day to day lives for awhile and in relation introducingidentification when we areputting ourselves in the shoes ofothersInformation about the electionsand campaigners, keeping theaudience up to date with thelatest information that iscurrently occurring making itreliable source to consumeinformationSocial: We will talk to othermembers of the target audienceabout elections this enables us tojoin in conversations anddiscussionsSocial: It’s our boroughso there would besomediscussion/conversations within our area.
  3. 3. Information: up todate with what’shappening as well asbeing educationabout somethingthat we are yet stillto read until we aregiven this newspapergiving it that moreexclusive touch, thismakes thenewspaper moreattractive for it’sdemographic andalso builds upexcitement for theaudience itself aswell as using thisnewspaper as areliable source toconsume variousinformation aboutdifferent stories thatare occurring withinthe area at themoment.Identification: We try to jumpinto their shoes and puttingourselves at risk like those in thestories. This gives audience asense of parcitpation also makes iteasier for the audience tointerpret the information that isgiven and also makes the storymore excitingSocial interaction: Astory to talk aboutwith our fellowpeers to let themknow to and to gettheir opinions. AlsoIdentification wejump into theirshoes and try to feellike how it feels tobe them. Also itbrings escapism.Information: letting us know what the borough is doing alsoprovides social interaction because we are enabled to talk topeers who live in brent about the situation also identify withthem so we are in their shoes for a moment in time. Thiscreates excitement and the audience can really understand thestory.Entertainment: Articlesthat are provided thatinterest us in this casethose who interestedin politics. Also givingus information aboutwhat is happeningwhich we don’t knowaboutInformation: About what happenedwithin our area and being educatedabout different events that arehappening within the area in thiscase Brent/Kilburn.Information: we are up to date withthe latest stories happening aroundthe area and educated about a storywhich we are not aware of in thiscase the leaders blog spells out hope.Also social interaction, something wecan talk about.
  4. 4. Escape: reading aboutpeople & events, takesus away from day today lives and havingthe opportunity to beinformed about eventsthat are occurring so iteducates its audienceand makes theaudience want to readon and come back toconsume moreinformationInformation: we areinformed what ishappening so thereforethe website is educatingus about something thathas recently occurred soas well as giving us upto date news it is alsogiving us crucialinformation about thelocal area and in thiscase we can use it as awarning for the localcommunity to stay safe.Social interaction: we would talk about this story to let othersnow what’s happened and it also gives it that ‘wow’ shockingfactors, making the audience react is a huge sign showing thatthey are fully engaged within the newspaper/website.Identification: We putourselves in his shoesand relate which is adistressing thinglooking at this splashbut neverthelessmakes the audiencefeel the need toparticipate and makesit attractive.Information: We areinformed about otherstories within thearea, giving us theopportunity to reactto them and to let ouropinions know so italso gives us a chanceto interact with otherpeople about thestories that have beenadded to the website(social interaction)Social Interaction: Social network to get the people involvedand entertained also it gives the audience an opportunity totalk about various amount of stories/issues that have beenexposed within the islington gazette website.
  5. 5. Escape: reading aboutpeople & events, takesus away from day today lives and havingthe opportunity to beinformed about eventsthat are occurring so iteducates its audienceand makes theaudience want to readon and come back toconsume moreinformationInformation: we areinformed what ishappening so thereforethe website is educatingus about something thathas recently occurred soas well as giving us upto date news it is alsogiving us crucialinformation about thelocal area and in thiscase we can use it as awarning for the localcommunity to stay safe.Social interaction: we would talk about this story to let othersnow what’s happened and it also gives it that ‘wow’ shockingfactors, making the audience react is a huge sign showing thatthey are fully engaged within the newspaper/website.Identification: We putourselves in his shoesand relate which is adistressing thinglooking at this splashbut neverthelessmakes the audiencefeel the need toparticipate and makesit attractive.Information: We areinformed about otherstories within thearea, giving us theopportunity to reactto them and to let ouropinions know so italso gives us a chanceto interact with otherpeople about thestories that have beenadded to the website(social interaction)Social Interaction: Social network to get the people involvedand entertained also it gives the audience an opportunity totalk about various amount of stories/issues that have beenexposed within the islington gazette website.

×