Future of digital publishers

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This deck was presented by Vivek Khandelwal @ DCX Berlin. The duopoly (Facebook and Google) is spreading its wings each day and the future of publishers lies in the subscription economy. We all know about Marketing Landscape and how rapidly it is growing each year. The entire game is about the attention span of a user and grabbing as many eyeballs as one can. This is where Wardley Maps come in picture and describe a product's value chain and how organizations can plan more systematically. Understand more about the future of publishers and how Wardley Maps can be a powerful tool for them: http://bit.ly/2TuuPAu

Marketing

Let’s search for -
“marketing for publishers”
on your mobile devices

Let’s search for -
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Understanding Value
Chains
Businesses run on
values chains
(chain of needs)
(and !Vanity)

Genesis Custom Product
Commodity (+
Utility )
ValueChain
Reader
Attention
Allocation

Genesis Custom Product
Commodity (+
Utility )
ValueChain
ContentAllocator
Audience
Reader
Attention
Allocation

Genesis Custom Product
Commodity (+
Utility )
ValueChain
ContentAllocator
Audience
Reader
Attention
Allocation
Rented
Owned

Genesis Custom Product
Commodity (+
Utility )
ValueChain
ContentAllocator
Audience
Reader
Attention
Allocation
Rented
Owned
Syndicated
Orignal

Genesis Custom Product Commodity
ValueChain
ContentAllocator
Audience
Reader
Attention
Allocation
Rented
Owned
Syndicated
Orignal
Identity
Permission
User
Profiling
Fly-bys
Paid
subscribers
Monetize
Paywall
Behavioral
Psychographic
Demography
Push
Notifications
Engagement
App
SMS
Email

Subscription
Advertising
Ecommerce
2017 2019 2022 2025

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Future of digital publishers

3. Owned Audience Marketing Platform

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9. Let’s search for - “marketing for publishers” on your mobile devices

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11. Let’s search for - “marketing for ecommerce”

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21. Understanding Value Chains Businesses run on values chains (chain of needs) (and !Vanity)

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28. Genesis Custom Product Commodity (+ Utility ) ValueChain Reader Attention Allocation

29. Genesis Custom Product Commodity (+ Utility ) ValueChain ContentAllocator Audience Reader Attention Allocation

30. Genesis Custom Product Commodity (+ Utility ) ValueChain ContentAllocator Audience Reader Attention Allocation Rented Owned

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51. Subscription Advertising Ecommerce 2017 2019 2022 2025

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