Disney mini case study

1. The Walt Disney Company

2. Founded on October 16, 1923 by Walt Disney
and Roy Disney.

3.  Disney made a comeback from the
Renessaince period (1980-2000).
 Some groundbreaking animated films like
Beauty and the Beast, Aladdin, The Lion King,
Toy Story, and Mulan.

4. Mickey Mouse Donald Duck
Pluto Tinkerbell
Cindrella Hannah Montana

7. “Whatever you do, do it well. Do it so well
that when people see you do it they will
want to come back and see you do it again
and they will want to bring others and show
them how well you do what you do.”

8.  Fun
 Family entertainment
 Trust
 Innovation
 Creativity
 Pleasure
 Joy and laughter among all

9.  Studio Entertainment
 Parks and Resorts
 Consumer Products
 Media Networks
 Disney Channel

10. allowed consumes to play with many of the
Disney characters at the same time.

12. What I’m the only entertainment and media company
How By combining products, services and
experiences across sectors
To whom For children, their parents, friends and families
Where All over the world
Why That wants to preserve the magic of childhood
When In an era of low creativity, high stress and social
disparity

13.  Consumers around he world spend more than
13 billion hours with Disney brand each year.
 Disney is the 13th most powerful brand in the
world.
 Its revenue topped $45billion in 2013.

14.  Pixar
 Marvel
 LucasFilms

15.  Introduce new mobile games and apps whose
market is increasing exponentially.
 Always try to takeover their competitors.
 Stop remaking classic tales and invest more
on superheroes movies.
 Increase the number of parks and resorts
around the world.

17.  Understanding cultural, social and personal
factors which influences consumer behavior
 Marketing strategy through innovative ways
like e-mails, blogs and website
 Clear marketing campaign “Let the Memories
Begin,”
 Targeting youths through apps and games.

18.  Benefits
Marvel comics and its characters
like Iron Man has a huge appeal amongst the
youngsters. Video games featuring them can
be profitable for the company.

19.  Risks
Gaming industry is very unpredictable and
risky.
There are already worthy competitors in the
market like EA, Gameloft, Rockstar which are
doing well in the industry.
Piracy is very common in gaming industry, a
guy buys a game and distributes it among
their friends.

20.  History
 Characters
 Missions and Visions
 How Disney Positions itself in the market ?
 Success of Disney
 What else?
 Questions and Answers

21. Created by Shubham Gautam, IIT(ISM)
Dhanbad during a Marketing Internship under
Prof. Sameer Mathur, IM Lucknow