1. Kampanjen – Velg Sjøveien
Bergen,
21. Juni 2012
Bent Thomassen
Logistikksjef Rieber & Søn Norge

2. Rieber & Søn - In a nutshell
Established in 1839, listed since 1987
Turnover, 2011: 4.3 bNOK
No of Employees, 2011: 2.931, 62% outside Norway
Production Facilities 17 production units in 7 countries
and sales forces : Sales forces in 9 countries
Brands: More than 25 brands
Strong no 1 positions in several categories

3. Production units

4. Rieber & Son is present in nine markets with strong
leading brands

5. Brands in Norway

6. Main sourcing areas
• Sourcing from all continents
• Reloading in Rotterdam / Amsterdam
• Feeder ship to Bergen
• About 20.000 tons raw materials to Arna yearly
• From 6-700 raw materials, 30-40% are Norwegian
• 50 – 50 by ship and other transport totally for Norway
6

7. Sea way statistics 2011
Goods delivered at Bergen Havn.
Containers (oversea): About 280 totally 2011
Divided in 260 40-feet and 17 20-feet containers
50 – 50 traded goods – raw materials
7

8. Transport arrangements
 Transport is based on contracts made by our group purchasing dep. –
hence booking is done by contracted partners
 Normally the transporter arrange transport
 This may include combination of truck, train and ship
 Main user of common raw materials will supply other Rieber plants –
normally done by truck
 In general good experience by sea transport – but;
 Example of lack of flexibility
 We order rice from Italy – normally 5-6 week lead time by
Maersk, frequent delays, limited quantity (13 tons)
 Combination of train and ship via Rotterdam ; lead time 1,5
weeks, higher quantities (16,9 tons) and hence lower cost.
 2-3 times pr month, feeder ship is not loaded in time

9. Opportunities and improvements
From «Fremtidens Infrastruktur» May 2012 - Denmark

10. Opportunities and improvements
Improvement areas sea transport
•Flexibility – capacity & alternatives
•Reliability / predictability – price, in time, traceability
•Cost
How to improve
•From silo thinking to transport centers – cooperation /
communication across
•Exploit new technology – do things smarter enabled by cooperation,
good planning and new technology
•Cluster cooperation and initiatives must be made
=> Higher predictability through increased efficiency