General Manager of Broekman Distriport Rik Pek evaluates the harbour of Rotterdam and the market of steel logistics as of 2014. Broekman Distriport is a steel terminal in the port of Rotterdam. 13 November 2014, Port of Rotterdam

1. EUROMETAL STSG International Steel Trade Day
Steel terminal BROEKMAN DISTRIPORT - Port of Rotterdam
Frankfurt 13 November 2014

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Steel Port Logistics:
Optimizing for Steel the Gateway to the European Hinterland
Rik Pek, General Manager Broekman DistriPort

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Port development

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European Top 20 ports
2013 - 2012

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Breakbulk throughput in 2013 (4.7 mio tons)
*Conventional cargo only
(other cargo included in RoRo and Container figures)

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The port of Rotterdam has excellent connectivity
Inland shipping*
Germany 52x per week
Belgium 45x per week
Switzerland/ Austria 6x per week
France 5x per week
Rail*
Germany, Switzerland/
Austria
89x per week
Italy 50x per week
Eastern Europe 29x per week
France 10x per week
Short sea*
United Kingdom 50x per week
Med Spain, Portugal,
etc
25x per week
Russia/ Baltic 20x per week
Scandinavia 20x per week

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Hinterland connection Rotterdam - Antwerp - Hamburg
To Duisburg: Rotterdam 16 hours, Antwerp 25 hours, Hamburg 40 hours

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Rotterdam – Logistical Hub

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Broekman Group

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Broekman- Group in general
Activities:
•Terminal operations
•Warehousing & Distribution
•Shipping
•Logistics
•In house Customs Services
Markets:
•Breakbulk (Steel / Non-Ferro’s / Metals / General Cargo)
•Containers
•Industrial Equipment / Off Shore / Heavylift & Project Cargo
•Chemicals (dry & wet packed)
•Automotive

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Berth
1:300
m
eter,12,65
m
tr
Berth 3: 250 meter, 12,65 mtr
Berth 4: 700 meter, 11,65 mtr
Berth 2: Covered 80 mtr
Broekman Distriport Berth overview

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• 1246 meter deep-sea quay / max 12,65 meters draft
• Covered quay 80 meters
• Cranes up to 112,5 tons
• Open area 220.000 m2
• Covered storage 46.000 m2
• 95 well trained own dockworkers
• ISO 9001 & 14001 certificated
• Lowest damage rates in ARA range
Broekman Group – Broekman Distriport (BDP)

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• Strategically located in the port of Rotterdam
• Excellent accessibility for all transport modes
• 1,5 hour sailing time from open sea, no locks
• Located in Europe’s largest and most modern port
Broekman Distriport location

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State of the art Deepsea Terminal
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All Weather Terminal
• 80 meter of covered quay
• 31 meter free horizontal
clearance/width of the entrance
• 18.3 meter free vertical clearance from
waterline till under crane-track (NAP
average tide)
• Covered berth for vessels till 9,500
DWT, draft 10 mtrs
• Humidity controlled warehouse of
13,500 m2
• 4 overhead-cranes with 42,5 mt lifting
capacity each

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• Own special equipment for container handling;
• Spreaders
• Reach stackers
• Reefer connections
• Stripping/Stuffing containers
Broekman Distriport Container handling

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Broekman’s view to the world of steel logistics
• We are not distributors
• We are not traders
• We are not a steel service center
• We are a neutral steel logistics stevedore & transport company
• We serve steel producers, traders, distributors, stockholders and end users
• How do we differ from other logistics service providers?:
Our assets in combination with tailor-made
logistical solutions can be the missing piece of
the puzzle in search for increasing margins!

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Characteristics of a production driven market
•Steel producers focus on output maximisation
•Goal: max output => lower production costs => higher margins
•Players and their influence in logistics:
– Traders +
– Distributors +
– Steel Service Centers +
– Steel producers +/–
– End consumer -/-
•Consequences:
– Large quantity stockholding caused by trade
– Logistics is not that important, marginal costs
– Damage to coils is a matter of insurance
Stevedores are a “necessary evil”

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Characteristics of a customer oriented market
•Focus on customer satisfaction & service
•Two goals: Increase of margins + customer satisfaction
•Players and their influence in logistics:
– Traders +/-
– Distributors +/-
– Steel Service Centers +/-
– Steel producers ++
– End consumer +
•Consequences:
– Logistics is getting more important, implementation of total supply chain
management
– Developing of Just In Time concepts
– Focus on damage control, cost savings and risk reduction
– Asset based logistics service providers “necessary partners” for
success

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Future outlook
• Will Steel producers implement total supply chain management
from raw materials to finished products?
• Export from NWE: Steel producers have become lean and
mean by years of restructuring and adapting. More stable
growth is possible. Logistics will be increasingly organized on
a project bases with tailor-made concepts
• Import: Asian producers are already developing DDP/DDU
concepts to European customers without the use of traders.
The increasing quality combined with lower costs and high
productivity will mean larger cargo flows in the near future

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Broekman is geared for the future!
Vertical integration, in logistics?
We adapted to the new situation by improving our services to be
able to provide our customers a one stop shop and included:
• chartering services
• port agencies
• fiscal representation
• forwarding activities
• strategic partnerships with inland terminals
• steel supply chain consultancy

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Flexible, creative and reliable, in logistics
• flexible own labor
• damage control
• damage survey
• damage repair packing material
• improving automation in stock & movement reports
• further educating our own staff

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Roberto Re
Commercial Director of Metinvest Western Europe
“ I think that this is a time to select and develop partnerships … to
provide efficient logistics and guarantee uninterrupted service and
technical support”
(Metal Expert interview 21-01-2013)

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Partnerships are critical points in the steel supply chain!
A partnership implies:
•Trust (by transparency)
•Long term vision
•Information exchange, understand each others pains & gains
•Developing logistical concepts together
– Just in time deliveries
– Strategic stocks
– Service level agreements
– Dedicated investments in hardware
•The next step towards customer satisfaction
•Working together on operational excellence and creating competitive
advantages!