1. The document defines sales promotion as short-term marketing activities aimed at stimulating quicker purchase of products by consumers. 2. It discusses two main types of sales promotion - consumer sales promotion techniques like coupons, contests, refunds, sampling, and incentives that entice customers to purchase products, and trade promotion activities between manufacturers and retailers like discounts, allowances, and free goods to increase product demand and visibility. 3. Examples are provided of common consumer sales promotion techniques like Clinic Plus providing free shampoo samples to increase brand awareness.

1. Prepared by :
Mohammad Kaleem

2. Sales Promotion is an activity done at local level
for a small time being to promote sales volume
Definition :-
According to Philip Kotler, “sales promotion consist of
a diverse collection of incentive tools, mostly short
term, designed to stimualte quicker and purchase of a
product by consumer.

3. Consumer sales promotion
Trade promotion

4. Consumer sales promotion
Is a marketing technique that is used to entice customers
to purchase a product.
Coupons
Contest
Refunds
Sampling
Incentives

5. Coupons
A coupon is ticket or document that can be redeemed
for a financial discount or rebate when a purchasing a
product

6. Contest
It is type of quiz contest to promote
brand.
A primary purpose of a contest is to
attract interest to your company your
brand and create a buzz in market
place.

7. Refunds
Provision of money back either by few percent off or
by giving an opportunity of free trial.
Increases consumer confidence.

8. Sampling
Company provide samples of
the product by mail, by retail
store, attached in magazines.
Example - Clinic Plus Provide
samples of its shampoos in Big
Bajar.

9. Incentives
When you buy a certain quantity of a product you
get one or two product free.
Example :- buy 3 get 1 free

10. Trade Promotion
 Activities executed between
manufacturer & retailer
 Aimed : to increase demand of
products.
Helpful in increasing product
visibility and brand awareness with
consumers.
 Act as a leverage in introducing
new product.
Discount
Allowance
Free goods

11. Discount
It is also known as price-off .
Discounts price cut off the list price on a
particular quantity purchased a stated time.

12. Allowance
 They are the amount offered in return for an
agreement by the retailer to feature the manufacturer’s
products in some way; displays, advertising or
otherwise.

13. Free goods
 Free goods are the extra merchandise
offered to middlemen who buy a specific
amount of a product .
Companies also offer push money and
specialty advertising items to the middlemen.