This presentation covers 3 basic and most used tools for promotions on any product, of any item, of any good or a service in Pakistan and I put examples related to I.T industry as I'm a student of Computer Science.
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Sales Promotion
1.
2. SALES PROMOTION ?
•Sales promotion includes several communications activities that attempt to
provide added value or incentives to consumers, wholesalers, retailers or sales-
force to stimulate the immediate sales.
3. •Building product awareness
•Creating interest
•To increase the sales volume in short term
•Attract more customer
•Encourage the customer for buying
OBJECTIVE OF SALES PROMOTION
10. •Apple Gift Cards
we can also send customize gift cards to love once up to $ 25-2000
11. LOYALTY CARDS
•An identity card issued by company or retailer to its customers as part of a
consumer incentive scheme.
12. EXAMPLES OF LOYALTY CARDS
•Privilege loyalty cards (PPLC)
•PSO rewards your loyalty by offering a smart
way to save money on fuel products.
13. EXAMPLES OF LOYALTY CARDS
•Singer plus Loyalty card
•This program is valid for our hire purchase
and cash customers only
14. SAMPLE/ TRAIL / FREE SERVICES
•Samples are given to the consumer free of charge, giving them the opportunity to
try the product before making a purchase.
15. EXAMPLE OF DEMO /TRAIL PROMOTIONS
•Unblock torrent downloading.
16.
17. EXAMPLE OF DEMO /TRAIL PROMOTIONS
•Microsoft Launched their products in three
to four Versions or Categories.
19. EXAMPLE OF DEMO /TRAIL PROMOTIONS
•Android and IOS games and applications.
20. BENEFITS OF SALES PROMOTIONS?
•To increase the competitive market shares.
•To maintain the profits of the company.
•To captured the common customer interest.
PSO rewards your loyalty by offering a smart way to save money on Fuel products. Through PSO privilege Loyalty card, you can earn the loyalty points with every purchase of fuel. These accumulated loyalty points can be redeemed to enjoy free fuel.
PPLC Features and Benefits
Loyalty point shall be awarded against the purchase of Premier – XL, Green Diesel, Hi-Octane, CNG and Lubricants
Earn 50 bonus points on activation of new standalone PSO Privilege Loyalty CardProductSpend in RsPLPsMinimum SpendPetrol1001200Green XL Diesel2001200Lubricants1001100CNG1001100Hi Octane1001200
Earn 5 bonus points on special / gazetted holidays that includes:
Kashmir Day - 5th February
Pakistan Day - 23rd March
Labor Day - 1st May
Independence Day - 14th August
Independence Day - 14th August
Defence Day - 6th September
Quaid-e-Azam Day - 25th December
Customer's Date of Birth
Free Quarterly log of the transactions