Content marketing is a digital marketing strategy where companies create transparent and educational content on a consistent basis for their target audience. The goal is to use and promote this content to drive organic traffic, generate qualified leads, and help the sales team close more deals faster. Content marketing helps to increase organic search volume, create brand preference, engage customers, reach more people at lower costs, and improve return on investment. It involves various types of content and distribution channels to build awareness, trust, lower costs, boost traffic and conversions, and support other marketing efforts, though it requires skills, resources and evaluating non-immediate benefits.

1. CONTENT MARKETING

2. CONTENT MARKETING
• It is a digital marketing strategy in which companies create honest,
transparent, and educational content on a consistent basis for an
ideal buyer profile.
• The goal of content marketing is to use the publication and promote
the content to drive organic website traffic, increase qualified lead
generation, and ultimately empower the sales team to close more
deals faster.

3. CONTENT MARKETING-
IMPORTANCE
• Helps to increase the volume of organic search
• Helps to create brand preference
• Helps to engage the customers
• Helps to reach more customers, while keeping the costs low.
• Helps to increase return on investment(ROI)

4. CONTENT MARKETING-
COMPONENTS
• Blog posts
• Ebooks
• Video
• Infographics
• Cheat Sheets
• Workbooks and templates
• White papers and reports
• Slide decks
• Case Studies
• Demos
• Distribution channels(Owned, organic, paid, earned)

5. CONTENT MARKETING-
ADVANTAGES
• Build brand awareness, trust and loyalty
• Reach an audience who may avoid ads
• Keep costs down
• Increase traffic and conversions
• Support other marketing tactics

6. CONTENT MARKETING-
DISADVANTAGES
• The benefits aren’t immediate
• Skills and resource
• Finding content ideas
• Evaluation