Aprimo/ Teradata CIM and Digital Messaging center profile

1. Pocha Shiva Kumar Reddy
skreddypocha@gmail.com
91-9740107772
Professional Summary:
• Total 3 years and 10 months of experience in Configuration, Customization and End to End Delivery of
the CRM Applications like ARM/TRM, Teradata CIM, Teradata DMC and Salesforce Administration.
• Involved in the Aprimo/Teradata CIM application upgrade.
• Completed Teradata Certifications TE0-121, TE0-122 and TE0-123.
• Assist the client campaign execution team in tracking of
a. campaign analysis
b. ad hoc requests
• Analyzing/troubleshooting the high priority incidents raised by the end users and providing immediate
resolution within SLA through Service-Now tool.
• Experience of Configuring/adding/modifying new attributes, columns, tables through MAU for
Teradata CIM
• Experience of various modules of Admin used in ARM/ TRM/ CIM: Users, Roles, Groups, Folders, Job
Status Dashboard, Processing Engine.
• Creating End to End Campaigns, Segments, Segment Plans, Data Source, Rule Managers, Collaterals,
Extract Formats and Output Templates
• Expertise in data extraction, segmentation and campaign execution in Teradata CIM for single step
and multi-step communications.
• Developed the Email with the Proof Provided by Agency through Teradata DMC.
• Involved in doing Internal and External Testing for the developed Emails through Teradata DMC.
• Deployed emails through Teradata Digital marketing center for Email Channel.
• Capable of working efficiently under pressure and training subordinates as need arises.
• A highly motivated, energetic individual, and a team player with excellent analytical.
• Trained in to Teradata Marketing Intelligence application to generate the reports.
• Worked on creating Objects, Page Layouts, Record Types, Relationships, Validation Rules, Workflows
and Approval Process in salesforce.
• Worked on Apex Data Loader tool in salesforce application.
• Creating Report Types, Reports and Dashboards in Salesforce.
Areas of Proficiency:
Platforms: MS Windows, UNIX
CRM Applications Teradata CIM, Salesforce Administration, Aprimo
Email Deployment Tool Teradata Digital Messaging Center (DMC)
Database: Oracle, Teradata SQL
Reporting Application Teradata Marketing Intelligence

2. Work Experience
• Working as a Data Analyst in JRD Systems Pvt Ltd at Bangalore from Aug’2015 to Till Date.
• Worked as an Associate Technical Consultant in Teradata India PVT LTD at Pune from July 2012 to
Aug’2015.
Professional Experience
Dialog Direct
Elanco, Regeneron Aug 2015 – Till Date
Off-shore Lead
Dialog Direct (DD) whose headquarters are based in Highland Park, Michigan, United States is an insights-
driven marketing solutions provider, which helps businesses attract leads, automate process, increase sales
and inspire customers through direct marketing, fulfillment and personalized customer engagement solutions.
Dialog Direct offers businesses in terms of Data Analytics, Campaign Management, Digital and Direct
Marketing, Customer engagement, eCommerce, Fulfillment, Data Hub.etc.
Key Achievements: / Roles and responsibilities
• Created users, folders in Teradata CIM.
• Monitoring the Campaigns/Daily Jobs through Teradata CIM Job dashboard.
• Involved in creating the segments, segment plans, campaigns in CIM application.
• Involved in doing unit testing for campaigns through CIM in APPD and APPQ environments.
• Training new team members, conducting refreshers for existing campaign specialists regarding the
Teradata CIM functionality.
• Analyzing the campaign issues and resolving them on priority.
• Understand the campaign requirements and relate to Teradata CIM Tool functionality.
• Expertise in data extraction, segmentation and campaign execution.
• Trained in to Teradata Marketing Intelligence application for taking the reports.
• Involved in creating the users, groups, selections, emails using proofs using Teradata DMC tool.
• Involved in Internal and External Testing for the Emails created in DMC.
• Deployed the Emails through Teradata DMC.
• Expertise in creating Automation Import and Email send-out jobs in DMC application.
ENVIRONMENT:
Teradata CIM, Teradata DMC, Oracle, SQL server
Teradata India Pvt Ltd
Procter and Gamble July 2012 to Aug 2015
Team Member
P&G is an organization dealing with products such as Household products, Beauty & Grooming products, and
Health and Well Being products. Its commitment is to improving the lives of consumers worldwide are about
more than just making great products. It's about taking responsibility for improving our communities around
the world through the work we do, as a company and as individuals.

3. P&G is using TRM/Aprimo Application for their business development, known as iCRM. They have Teradata
Database in place. The Teradata Relationship Manager/ARM (TRM) accesses the Teradata Database for
fetching and processing the data in TRM.
Key Achievements:
• Responsible for creating Users, Profiles, Roles, Folder security, User permissions, assigning Groups.
• Creating Folder using Putty tool and providing the permissions to place the files in the folder.
• User creation on ARM/TRM.
• Analyzing/troubleshooting the high priority incidents raised by the end users and providing immediate
resolution within SLA through Service-Now tool.
• Responsible for Deploying the Change Requests.
• Monitoring the Campaigns/Daily Jobs through RB/Aprimo Job Dashboard.
• Responsible for doing Server Maintenance for weekly reboots.
• Analyzing/troubleshooting the high priority incidents raised by the end users and providing immediate
resolution within SLA.
• Involved in creating the segments, segment plans, campaigns in CIM application and also run the
Campaigns for the Data Extracts.
• Used MAU for configuring/adding/ modifying new attributes, tables, columns as per requirement.
• Involved in the Aprimo application upgrade.
• Training new team members, conducting refreshers for existing campaign specialists regarding the
Aprimo functionality.
• Analyzing the data issues the user get after they run a campaign or a segment plan. Checking and
providing proper root cause to the users why the leads generated by the campaign had discrepancies.
• Understand the campaign requirements from concierge and relate to Aprimo Tool functionality.
• Collaborate with multiple stake holders in P&G including solution managers, application manager and
governance leads. Expertise in data extraction, segmentation and campaign execution.
ENVIRONMENT:
Teradata CIM, Teradata SQL, Putty, SFTP, Unix
Education Details
• Bachelor of Technology from TRRCE ,Hyderabad, India