1. Curriculum Vitae
Reuben A Dias
401 LYN ROSE, Lourdes Colony, Telephone: + 91 8108222441
Orlem, Malad (West), Mumbai 400064 Email:reuben.d0691@gmail.com
CAREER ASPIRATIONS:
 A highlymotivated,energeticindividual,andateamplayerwithexcellentanalytical skills.
 To work inan environmentwhere myskillsandexperience will be usedandthe rigorous
responsibilitiesthatcomeswiththe jobwill instigate me toperformbetter.
Professional Summary:
At Accenture:
 Total 2 yearsof experience in CustomizationandEndto End Deliveryof the CRMApplications
like TeradataCIM& Email deploymentplatformEpsilonDREAM.
 Teradata CIMapplicationsupgrade testing.
 Assistthe clientcampaignexecutionteamin trackingof
a) campaignanalysis
b) ad hoc requests
c) Automationrequests
d) Postal requests
e) Call,SMS requests
 Extraction,segmentationandcampaignexecutioninTeradataCIM.
 Developedthe Email withthe creative Experience of variousmodulesof Adminusedin CIM:
Users,Roles,Groups,Folders,JobStatusDashboard andProcessingEngine.
 Creating End to End Campaigns,Segments,SegmentPlans,DataSource,Rule Managers,
Collaterals,ExtractFormatsandOutputTemplates
 Expertise indataProvidedbyAgency,Internal andExternal Testingforthe developedEmails
throughEpsilonDREAM.
 DeployedemailsthroughEpsilon Digitalmarketingtool forEmail Channel.
At Directi:
 Total 2 yearsof experience ConductingResearch&Analysisonvariousproactive andreactive
WebDomainsregisteredwiththe companypartnerYahooBingNetwork.
 Liaisingwiththe WebAccountManagersand BusinessDevelopersonafrequentbasisto
facilitate maximizationof revenue forthe accountsandensure smoothfunctioningof the
department.
 Reviewingandoptimizingthe YahooContentMonetizationfeedof Yahoo’smajorproperties
such as YahooHealth,Shine &Real Estate withutmostprecisionandaccuracydaily.
Current Employment:
 CurrentlyWorkingas,a “Business Process Dev Associateat Accenture Services Pvt ltd” from the
3th November 2014 till date.

2. Curriculum Vitae
Job Description at Accenture Services Pvt ltd:
 Managing campaign calendar and coordination.
 Maintain campaign calendar with real time status of campaigns and go live status.
 Manage scope gathering for the campaign
 Coordinate with market/agency for ensuring delivery of campaign
 Update ticket details for campaigns
 Build extracts as per consumer segmentation provided in requests
 Build campaign using assets provided
 Deploy/deliver campaign in time with quality
 Ensure first time quality of reports provided
 Ensure timely completion of tasks and requests
 Ensure accurate reporting at required frequency
 Risk & Issue management
 Identify gaps and areas for improvement in execution processes and propose improvement
solutions
 Apply learning and industry standard best practices from past experience.
Daily Core Work includes:
 The CRM strategy for the brand and plan campaigns (design, deployment date, target group,
etc.)
 Coordinate creative creation with the creative agency
 Provide requirementstoCampaignExecutionManagertobuildanddeploycampaignsasperthe
plan
 Receive inputs on the planned campaigns per marketing program per region
 Create the campaign calendar based on these inputs and ensure this is kept up-to-date at all
times as per information available
 Understand requirements and clarify with the requestor if needed
 Assess campaign complexity and assign Campaign Execution Specialist appropriately
 Send weekly status updates on planned campaigns
 Understand requirements and execute campaign build and deployment
 Provide counts to the Campaign Execution Manager
 Confirm to the Campaign Execution Manager once proofs have been deployed
 Escalate to Campaign Execution Manager in case of issues or risks
 Obtain approval on proofs and counts and provide them to the Campaign Execution Specialist
 Perform quality check on the campaign built in RB and DREAM
 Provide approval on counts and proofs
 Send weekly status update for the marketing program
 Proactively highlight risks and issues
 Send campaign closure / completion notification along with basic campaign statistics
 Collaborate with the partner agencies for issues with counts, creative or overall campaign as
applicable
 Provide regular updates on status of issues raised to the requestors / initiators
ENVIRONMENT:
 Teradata CIM, Teradata SQL, SFTP, Epslion DREAM

3. Curriculum Vitae
Additional Roles:
 Make sure that the Weekly report is published on time.
 Alsomake sure that once the campaignhas beenDeployed,I make sure that the campaigns has
been retired in the Relationship Builder Tool(RB) by all the CS, this is done region Specific to
improve performance of the tool.
 Workedon majorautomatedcampaignsLike PPI& LSPacross all the regions,Loyaltyautomated
campaigns, which consist of Loyalty Points of the Consumers without any issue from my end.
Employment History:
 Worked as, a “Research Analyst at Media.Net Software Services (India) Pvt. Ltd (Directi)
company partner Yahoo Bing Network.” from the 18th June 2012 to 31st October 2014.
Job Description at Media.Net:
 ConductingResearch&Analysisonvariousproactive andreactive WebDomainsregisteredwith
the companypartner YahooBingNetwork.
 InvestigatingWebsitesforidentifyingconceptsof different domainsacrossmultipleverticals.
 Monitoringandenforcementof acceptable usage policiesincasesof systemabuse,illegal usage,
misrepresentationof content,etc.
 Creatingcampaignsformonitoring customer’s performance.
 Enhancingcustomer'sportfolio performance byensuringcontinuous monitoring,improving and
maximizingresultsonadailybasis.
 Liaisingwiththe WebAccountManagersand BusinessDevelopersonafrequentbasisto
facilitate maximizationof revenue forthe accountsandensure smoothfunctioningof the
department.
 Reviewingandoptimizingthe YahooContentMonetizationfeedof Yahoo’smajorproperties
such as YahooHealth,Shine &Real Estate withutmostprecisionandaccuracydaily.
Daily Core Work includes:
 - Domain& ContentAnalysis
 - Website Optimization
 - Checkingcontent,qualityandaccuracy of each concept.
 - WebTraffic,URL & PatternAnalysisthroughReportExtraction.
 - Constantlearningof conceptspertainingtoInternetAdvertising.
 - KeywordLearning&Mapping
 - Database Analysis&updation
EDUCATIONAL QUALIFICATIONS:
 GraduatedinBSc (IT) fromSt AndrewsCollegeof ArtsScience andCommerce,Bandra,Mumbai
with55.29% aggregate.(2012)
 HigherSecondaryCertificate fromThe BombaySuburbanGrainDealersJuniorCollege of Arts
Commerce & Science,Malad,Mumbai with70.00% aggregate.(Stream: Science) (2009)

4. Curriculum Vitae
 SecondarySchool EducationfromSt.Anne’sHighSchool,Malad,Mumbai with
70.30% aggregate.(2007)
SKILL SET:
 ProficientinadvancedMicrosoftOffice applications
 ExcellentInterpersonal skillstobehave in abestpossible way withthe visitorsinthe company
 Knowledgeof MS-DOS,MS-Windows95/98/2000/XP.
 Knowledgeof C,C++, HTML, SQL, C#, OOPS.
EXTRA- CURRICULAR ACTIVITIES:
 Was part of the organizingcommitteeforthe JhankarFestival heldincollegeinthe Year2010-
2011.
 PlayedHockeyforSchool at citylevel.
 Stood4th at the Inter-School SwimmingCompetition.
PERSONALINFORMATION:
 Date of Birth:6th January1991.
 Nationality:Indian.
 Marital Status:Bachelor.
 LanguagesKnown:English,Hindi,Marathi,andKonkani.
 Hobbies:Reading, listeningtomusic,playingFootball,Swimming,TestingROMsondifferent
Smartphones,GoingonBike Ride trips.