SlideShare is one of the best and most effective tools for lead generation. In this presentation I explain how different features of SlideShare feeds the sales funnel. The conversation following the slide presentation is also full of useful tips.
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Why SlideShare is the greatest lead generation tool by Sherry Nouraini
1. Open Social Media: Free and Open Education
Why SlideShare is the greatest
Lead generation tool and how to use it
Sherry Nouraini
Founder/President
Captive Touch
5. Open Social Media: Free and Open Education
What can you do other than uploading presentations
6. Open Social Media: Free and Open Education
What can you do other than uploading presentations
7. Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel
(Pro Account)
22. Open Social Media: Free and Open Education
Discover
View
Contact/download
Follow Up
Social Share
Comment
SlideShare helps you fill the sales funnel
(Pro Account)
23. Open Social Media: Free and Open Education
Setup Google Plus Authorship on SlideShare
View presentation by Mark Traphagen
http://www.slideshare.net/marktraphagen/how-to-
claim-google-authorship-for-slideshare
24. Open Social Media: Free and Open Education
Thank you for listening
Any questions?
You can find me here:
opensm@captivetouch.com
http://www.twitter.com/snouraini
http://www.facebook.com/captivetouch
http://www.gplus.to/sherrynouraini
http://www.linkedin.com/in/sherrynouraini
25. Open Social Media: Free and Open Education
What’s new in social media
and
What does this mean for you?
August 2nd, 2013
Sherry Nouraini
Founder/President
Captive Touch
26. Open Social Media: Free and Open Education
Facebook
• Mark your calendar for a Facebook press
event:
When: Tuesday August 6th
, 10 AM PST
What: Upcoming changes to newsfeed
Algorithm
Explanation of how it works.
27. Open Social Media: Free and Open Education
• Facebook is rocking mobile advertising
• 41% of Facebook Ad revenue comes from
mobile
• Should you be focusing on mobile Ads
• My suggestion would be to start with an Ad that
that is served on both desktop and mobile
• Take advantage of the new detailed Ad
reporting feature to see where your ads are
preforming best, and then decide
28. Open Social Media: Free and Open Education
Facebook
• Facebook is rolling out embedded posts
29. Open Social Media: Free and Open Education
Facebook Like, comment right from embed
30. Open Social Media: Free and Open Education
How to take advantage of this feature
When it becomes available
• Your discussions on Facebook could be a great
source of ideas for blog posts
• Take the discussion to your blog and give people
some context so they want to engage with you
and like your page
• Create outstanding Facebook posts such that
people will want to embed it!
31. Open Social Media: Free and Open Education
• LinkedIn: Threaded commenting and liking of
comments for influencer posts.
32. Open Social Media: Free and Open Education
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