This is a Presentation regarding Student attitude measurement while selecting an institute for pursing Professional Courses . The sample taken is this study are the current batch of students studying in IIPMB and the target institute is IIPMB itself

1. STUDENT ATTITUDE
MEASUREMENT
TOWARDS IIPM
Group 9 – Section 1

2. OBJECTIVES OF THE STUDY
 To find out what attributes are considered important by students while seeking
admission in IIPM
 To determine student attitudes towards service attributes of IIPM
 To find out which one is more dominant factor in influencing the students decision in
taking admission in IIPM
Group 9 - Section 118 August 2018 2

3. ATTITUDE
 Attitudes are fundamental determinants of our perceptions of, and actions toward
all aspects of our social environment
 Attitudes involve a complex organization of evaluative beliefs, feelings and
tendencies toward certain actions
 Attitude can be defined as our response to people, places, things, or events in life.
It can be referred to as a person's viewpoint, mindset, beliefs, etc.
 It can be referred to as a person's viewpoint, mindset, beliefs, etc
Group 9 - Section 118 August 2018 3

4. COMPONENTS OF ATTITUDE
 There are three major components of attitude.
 Cognitive: This represents our thoughts, beliefs and ideas about something. such as
all teenagers are lazy,' or 'all babies are cute.'
 Affective: This component deals with feelings or emotions that are brought to the
surface about something, such as ‘someone might have the attitude that they hate
teenagers because they are lazy’ or that ‘they love all babies because they are cute.’
 Conative: This can also be called the behavioral component and centers on
individuals acting a certain way towards something, such as 'we better keep those
lazy teenagers out of the library,' or 'I cannot wait to kiss that baby
Group 9 - Section 118 August 2018 4

5. METHODOLOGY
 Research Instruments:
A questionnaire developed on student attitude which consists of 5 items describing each of the four
attributes for selecting of an institution- Infrastructure, Extra-Curricular Activities, Student Related Factors,
Academic & Placement Scenario,
The 5 items using a 5 point Likert-type scale, where strongly disagree=1, disagree=2, Neutral=3, agree=4
and strongly agree=5.)
 Sampling Technique Size & Frame :
60 PGDM I & II year Students from Indian Institute of Plantation Management, Bengaluru
 Data Collection:
Data were collected through the online questionnaire sent to 60 PGDM I & II year Students from Indian
Institute of Plantation Management, Bengaluru.
 Limitation:
Limitation of study was that Reluctance on the part of the respondents to provide exact details
Group 9 - Section 118 August 2018 5

6. FISHBEIN MULTI ATTRIBUTE MODEL
 Model proposes that attitude toward an object is based on the summed set of
beliefs about the object’s attributes weighted by the evaluation of these attributes
 Attributes can be any product or brand association
Group 9 - Section 118 August 2018 6

7. MODEL USED
 where,
 A = Attitude towards a brand
 Bi = Belief that the brand possesses attribute i
 Ei = Evaluation or desirability of attribute i
 I = attribute 1, 2, … m


m
i
ii EBA
1
Group 9 - Section 118 August 2018 7

8. ATTRIBUTES
Infrastructure
Extra
Curricular
Activities
Student
Related
Factors
Academic
Placement
Scenario
Group 9 - Section 118 August 2018 8

9. DATA ANALYSIS
 We use 5 point scale for attitude measurement and number are given as follows
Strongly disagree = -2
Disagree =-1
Neutral =0
Agree = 1
Strongly Agree = 2
 So using the fish bein model we analyze the given data obtained from the
respondents
Group 9 - Section 118 August 2018 9

10. DATA ANALYSIS (INFRASTRUCTURE)
Group 9 - Section 118 August 2018 10

11. INTERPRETATION (INFRASTRUCTURE)
Group 9 - Section 118 August 2018 11

12. DATA ANALYSIS (PLACEMENTS)
Group 9 - Section 118 August 2018 12

13. INTERPRETATION (PLACEMENTS)
Group 9 - Section 118 August 2018 13

14. DATA ANALYSIS (ACADEMICS)
Group 9 - Section 118 August 2018 14

15. INTERPRETATION (ACADEMICS)
Group 9 - Section 118 August 2018 15

16. DATA ANALYSIS (EXTRA CURRICULAR ACTIVITIES)
Group 9 - Section 118 August 2018 16

17. INTERPRETATION (EXTRA CURRICULAR ACTIVITIES)
Group 9 - Section 118 August 2018 17

18. DATA ANALYSIS (STUDENT RELATED FACTORS)
Group 9 - Section 118 August 2018 18

19. INTERPRETATION (STUDENT RELATED FACTORS)
Group 9 - Section 118 August 2018 19

20. RESULTS
 By Addition of the all point of attribute we can find the student attitude towards the
IIPM
i.e 10.82 + 14.54 + 15.93 + 13.03 + 15.22 = 69.54
So the attitude towards IIPM is 69.54
Group 9 - Section 118 August 2018 20

21. DISCUSSIONS
 Based on the evaluation of the interests of (Ei) shows that all the attributes
considered by consumers are all positive with a value above 10 out of a total score
of 25 for each attribute
 Students basically concentrated on the academics & Placements more than any
other attribute which have received a scoring of 15.93 & 14.54.
 While the rest of the attributes and specifically the Infrastructure & Extra-Curricular
Activities have received the lowest scoring of 10.82 & 13.03.
 While pursuing a professional course like PGDM basically Students concentrate on
the educational part of the course rather than the recreational part
Group 9 - Section 118 August 2018 21

22. CONCLUSION
 Students joining this institute give more attention towards the Placement &
Academics
 The institute is lacking in the front of infrastructure & Extracurricular Activities.
 shouldn’t lose out on infrastructure & Extracurricular activities and should try
concentrating in this areas to compete on par with other B Schools of the country
Group 9 - Section 118 August 2018 22

23. SUGGESTIONS
 Upgrading the infrastructure and further renovation activities along with building new
blocks to accommodate rising number of students
 Must go for organizing National & International Level Seminars & Meets to provide
its students good exposure of the corporate world and to make students industry
ready.
 Seek to look after improving the quality of placements & academia more since there
is always room for improvements.
 Higher packages along with more international accreditations & certifications
 Future research suggested in the sampling and questionnaires used to disseminate
 Should use larger object and evenly distributed throughout the IIPM, there is a need
to expand the research area so that it does not remain limited.
Group 9 - Section 118 August 2018 23

24. My job is to talk; your job is to listen. If you finish first, please
let me know.”
– Harry Herschfield
Group 9 - Section 118 August 2018 24