A Study of the E commerce battle between Ebay, Google & Microsoft

1. Ebay Vs Google & Microsoft:
Competitive Battle for E-Commerce
supremacy
JENNY
SHARATH
SHEKHAR
SIRAJUDDIN
SACHITH

2.  Ebay has Virtual Monopoly over the ecommerce market
since it is one of the first ecommerce website to come up
in around 1995.
 It has Command over more than 90% of online auction
market.
 It reported 40% annual profit growth every year
 2006 was the Toughest year for Ebay.
 Entry of Google & Microsoft into e commerce was a big
shock for ebay
 Movement of Louis Monier Former Director of advanced
technology and wizard of Ebay’s search innovations to
Google was a major setback for ebay.
Introduction

3.  In Feb 2006, Windows live Expo launched.
 Users can post free classified ads.
 Users have knowledge about the product location
 Users can list their focus geographically.
 buyers & sellers can find each other easily
 All products are geographically identified
 It has its own search parameters for goods & services
 Customers can also view about items & near by garage
sales via MSN’s satellite image based windows live local

5.  Google Base went live in Nov 2005.
 It has a massive searchable database of products.
 Users can post classified ads
 Free posting of ads for products and services.
 Users can submit all types of online & offline content.
 Users can describe item through attributes
 Users can find their result searches on Froogle, Google
maps and Google search engine .

8.  Ebay is responding to the challenges faced from its rivals
 Ebay recently took over Comparison site – Shopping.com
and International Online classifieds – kijiji, Gumtree and
LoQUo
 In Sep 2005 it acquired Skype Technologies
 Ebays vision is to be unparalleled Ecommerce and
communications engine along with Skype, Ebay and
Paypal
 Acquisition of Skype brings better Communications
between sellers & buyers
 Ebay also has its own secured payment channel in the
form of Paypal
Shipment Tracking facility is available
It has a great customer service
Ability to give feedbacks
Photos also can be added

9.  In 2006 Ebay struck with Yahoo which allows sale of ads
for ebay sites and promote payment service of paypal
Then surprise deal with Google which includes promoting
skype calls by Google in its websites & advertising by Google
on ebays websites in markets outside US
SO WHAT MAKES EBAY
BETTER THAN THE REST?

10. Do you Agree with Google and Microsoft that Ebay is
vulnerable to their assaults Via Google Base and
Windows Live Expo?

11.  The combination of Skype, Ebay and Paypal make them the
better E-Commerce and communications Engine.
 It has an Easy and safe search
 It also has adding photos for better description
 Feedbacks can be received from buyers to sellers and vice
versa
 It has Excellent Customer service
 It is easy to set up a auction in ebay
 It has a secure online payment system – Paypal
 It has a very good communication facility in the form of
skype
NO BECAUSE UNLIKE
GOOGLE & MICROSOFT
Ebay has-:

12. THUS ebay has much more good
features & services which make
ebay non vulnerable by Google &
Microsoft

13. What are the major advantages and limitations
of Google base and Windows Live Expo?
Which do you prefer or would you use both?
Why? Go to their websites and read reviews of
each other websites

14. Advantages Of Google
Base & Windows Live Expo
GOOGLE BASE WINDOW LIVE EXPO
A massive, searchable
database.
Integration with familiar Microsoft
products – Windows Live local
supported by MSN’s satellite
imagery & mapping
Allow upload different types of
information in order to facilitate
searching – recipes, concert
dates, classifieds etc.
Focus listing geographically and
geo tagging products & services.
User-defined attributes enrich
the product and service search.
Integrated attribute based search
and advanced mapping.
Search for FREE. Free and easy posting of ads.

15.  Ebay has a dominant market share in E-Commerce.
 There is no secure Payment channel in Google & Windows
 There is no proper Communication facility available in
Google & Windows
 In Ebay - buyers and sellers can rate each other which is
lacked in case of google & Microsoft.
 Shipment tracking is not possible in case of Google Base
and Windows Live Expo.
 Return and Refund of money is not possible in Google
base and Windows Live Expo.
Limitations Of Google Base
& Windows Live Expo

18. My preference would be ebay because
- Secure Payment options via Paypal
- It has Variety of payment options.
- Ability for Online tracking of shipped goods.
- Provision for refund of cash in case of
dissatisfaction.
- Better user interface and navigations
-Better communication between buyer & seller
via Skype
Preference

19. Are Ebay’s development of Kijiji,
acquisition of Skype, alliance with Yahoo
and other acquisitions enough to ward
off competitive assaults of Google &
Microsoft?

20.  Ebay can Use Kijiji for online listing of its
products and services.
 There is Scope of expansion of market
into Asian, European, UK, Australian,
Canadian, New zealand and South
African online markets and classifieds.
Ebay acquisition of Kijiji is
useful Because

21. Ebays acquisition of Skype is useful beause
There is Improved communication between
sellers and buyers.
 There is Easy way to get info, negotiate, build
relationships and close sales.
 There is a better communication process in ebay
compare to others
 While Google Base and Microsoft lack well
supported communication network.

22. Ebay Alliance with Yahoo Is Useful Because
 Selling ads in Yahoo page has increased brand awareness
and popularity of ebay and it has also given it a wider
reach to Yahoo’s customers
 Huge revenue has been generated when because of Yahoo
users usin Ebay’s PayPal payment service.
 Microsoft Live Expo does not have any proper payment
service.
 Google is developing, but it still has a long way to go
regarding in comparison with ebay.

24. ANY QUESTIONS