This document appears to be a resume for William Shaun Markey. It highlights a strategy he employed at Kroger to resolve shopper navigation issues and increase sales in the napkin category. He leveraged a design center to create a retail prototype that color coded segments, used lifestyle photography, and clear signage. This simplified the shopping experience and increased napkin sales by 36% while also growing the business profitability at Kroger from $700M to over $5B.

1. William Shaun Markey • 560 Dorset Court, Naperville, Il 60540 • 630-352-7126 • shaunmarkey1@gmail.com • www.linkedin.com/in/wsmarkey/
STRATEGY -
Retail Environments
Business Objective
Resolve shopper navigation issues
and drive sales in the napkin category
at Kroger.
Obstacle
Customer clean-store policies.
Actions
Leveraged the GP Strategic Design
Center to create a full-scale retail
prototype with:
• Clear segment color coding
• Engaging life-style photography
• Easy-to-read, easy-to-navigate
signage
Results
• Simplified the consumer shopping
experience elevating sales +36%
• Ignigted consumer business profitability
from $700M in ‘95 to +$5B in ’08