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Changes in retail environment
Population
Demographic
Details

Political

Economics

Social

Technology
POPULATION
DEMOGRAPHIC
DETAILS
• Demographic are objective, quantifiable, easily

identifiable and measurable population data .
•Groups of consumers and ...
POLITICAL
 Include the laws, regulations and social pressure affecting
the retailers.
 Many retailing decisions that dep...
ECONOMICS


Economics environment for retailing
comprises the overall economy including
business cycles, consumer income ...
SOCIAL


Factors in retail environment that retailer
need to determine is societal changes in retail
industry such as ;
-...
TECHNOLOGY
A) New consumerism movement in retailing .
• Consumers are becoming more price-conscious.
• Consumers are more ...
THE RETAILER’S RESPONSE TO THE
CHANGING CUSTOMERS
> Retailers should be keep on
changing due to the customers
changes .

>...
THE EFFECTS OF CHANGING OF
SOCIAL TREND IN CUSTOMERS
EDUCATION
- is the single most reliable indicator
of the person’s inc...
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Change in retail environment

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Change in retail environment

  1. 1. Changes in retail environment Population Demographic Details Political Economics Social Technology
  2. 2. POPULATION DEMOGRAPHIC DETAILS
  3. 3. • Demographic are objective, quantifiable, easily identifiable and measurable population data . •Groups of consumers and individuals can be identified in terms such demographics variables as ; GENDERS AGE BIRTH RATE HOUSEHOLD SIZE MARITAL AND FAMILY STATUS INCOME EMPLOYMENT STATUS OCCUPATION EDUCATION LEVEL ETHNIC/RACIAL BACKGROUND
  4. 4. POLITICAL  Include the laws, regulations and social pressure affecting the retailers.  Many retailing decisions that depends on the political development in a nation’s environment.  Reason for such rules is to protect the competition among companies as well as depending customers from unruly business activities .
  5. 5. ECONOMICS  Economics environment for retailing comprises the overall economy including business cycles, consumer income and spending patterns.  A retail cycle is pattern of the level of business activity. Business activity can be move from prosperity to recession.  Consumer income refers to the amount of individual or household income .
  6. 6. SOCIAL  Factors in retail environment that retailer need to determine is societal changes in retail industry such as ; - Ageing of the population. - rising proportion of one and two-person household. - rising proportion of single-parent families . - increased workforce participation by women.
  7. 7. TECHNOLOGY A) New consumerism movement in retailing . • Consumers are becoming more price-conscious. • Consumers are more knowledgeable and selective than in the past, retailer must offer fair value • The use of self-service is increasing, and it can cause frustration for some shoppers . B) Nature of retailer institution . • Stability of our economic attract foreign retailer make their business in our country • Retail industry become more wider and global • New technologies .
  8. 8. THE RETAILER’S RESPONSE TO THE CHANGING CUSTOMERS > Retailers should be keep on changing due to the customers changes . > Fashion items – should be alert on trend changes . > Technology – as a first retailer sell the product .
  9. 9. THE EFFECTS OF CHANGING OF SOCIAL TREND IN CUSTOMERS EDUCATION - is the single most reliable indicator of the person’s income potential, attitudes and spending habits. MARRIAGE and DIVORCE - These new household need certain items such as furniture and kitchen appliances, televisions and others. HOUSEHOLD MAKEUP - Basic consumer unit for most products, household growth and consumer demand go together because .

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