Sharon Obuobi is passionate about using art and data-driven strategies to help brands connect with consumers. She has expertise in both brand strategy and specialty analytical skills. Obuobi obtained degrees focusing on marketing and has work experience in institutional communications, marketing, and finance. Her goal is to utilize digital data and resources to create innovative solutions that address consumer needs and drive value for brands.

1. Sharon Obuobi
The Future of Marketing & Advertising

2. Why Advertising & Marketing
• I’m passionate about art’s role in addressing
contemporary social factors.
• While the ultimate objective of marketing and advertising
may be driving sales, successful brands are those that
win the hearts of consumers.
•
I believe in the value of speaking the behavioral and
social languages of a targeted audience - using a
strategy supported by data analysis.

3. The Future of Data Management
Brand
Aperture
-
Impact of
marketing
Marketing
mix
Media
elements
Optimally
positioned
companies have
both employees
who offer brand
aperture, and
specialty analytical
skills.
WHERE I FIT!
I approach marketing with a strong
foundation in brand aperture related
knowledge and an awareness of math marketing methodologies.
-
Econometric
modeling
Data Mining
Statistics
Social Media &
Web analytics
Specialty Skills

4. Brand Aperture
• Theoretical Foundation: Marketing Specialization
– Queen’s School of Business (Canada)
Brand
Aperture
– Audencia Nantes Ecole de Management (France)
-
• Institutional Communications: Multi-channel
messaging & Public Relations
-
– Marketing Communications Intern: Creative Time
– Executive Assistant: ESP Inc
• Building a Passion Brand
– Founder & Executive Director: African & Afro-Diasporan
Art Talks (AADAT)
– Co-founder & Co-Director: Narrate Africa
-
Impact of
marketing
Marketing
mix
Media
elements

5. Specialty Skills
• Financial Analysis and Budget Management
Specialty
Skills
– Summer Asset Management Analyst: Databank
Group
-
– Finance Director: Queen’s International Affairs
Association
-
– Finance Director: Queen’s Foreign Policy
Conference
• Web Management Technical skills
– Web editing: HTML and CSS
– Email newsletters
– Social Media & Web Analytics with metrics
Econometric
modeling
Data Mining
Statistics
Social Media
& Web
analytics

6. The Future: My dreams
“I aspire to play a role in the mobilizing of
current digital data and resources, to create
innovative methods of deriving value for
brands through key messages and
solutions that connect with the needs and
desires of consumers.”

7. Contact:
Email: hello@sharonobuobi.com
Twitter: RoseofSharonO
Website: www.sharonobuobi.com