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Strategy Deck 6

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Sharath Kuruganty
Sharath Kuruganty

Strategy Deck 6 for bethepurplecow.

BusinessTechnology
1 of 6
Strategy Deck 6 Client: bethepurplecow Prepared by: Sharath Copyright © 2014 BICAD, All rights reserved.
bethepurplecow The Challenge Brief Copyright © 2014 BICAD, All rights reserved.
OBJECTIVE To make the blog into a brand. Improve the social following. Copyright © 2014 BICAD, All rights reserved.
ISSUE No social media presence. No brand recognition. Lack of tracking virality. Copyright © 2014 BICAD, All rights reserved.
INSIGHTS  Concentrate people ageing 30+* with top 10 motivational posters of BTPC. Mood and tone will be motivation, self improvement, successful stories. Social platform: Facebook and Twitter.  Target our existing followers and subscribers who are ageing 30+ socially (personally). Social platform: Facebook. Copyright © 2014 BICAD, All rights reserved.*According to stats.
CHALLENGE Get the attention of audience ageing 30+ with content*. Copyright © 2014 BICAD, All rights reserved.

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Strategy Deck 6

  • 1. Strategy Deck 6 Client: bethepurplecow Prepared by: Sharath Copyright © 2014 BICAD, All rights reserved.
  • 2. bethepurplecow The Challenge Brief Copyright © 2014 BICAD, All rights reserved.
  • 3. OBJECTIVE To make the blog into a brand. Improve the social following. Copyright © 2014 BICAD, All rights reserved.
  • 4. ISSUE No social media presence. No brand recognition. Lack of tracking virality. Copyright © 2014 BICAD, All rights reserved.
  • 5. INSIGHTS  Concentrate people ageing 30+* with top 10 motivational posters of BTPC. Mood and tone will be motivation, self improvement, successful stories. Social platform: Facebook and Twitter.  Target our existing followers and subscribers who are ageing 30+ socially (personally). Social platform: Facebook. Copyright © 2014 BICAD, All rights reserved.*According to stats.
  • 6. CHALLENGE Get the attention of audience ageing 30+ with content*. Copyright © 2014 BICAD, All rights reserved.