HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS

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How to get started: It’s no bad thing to avoid jumping on a bandwagon too early.

You can watch how things develop, see how other people do it and learn from their mistakes.

We’ve got all the information you need to get started in our guide

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HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS

  1. 1. Action List: HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  2. 2. HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS <ul><li>Build industry relationships </li></ul><ul><li>Generate sales leads </li></ul><ul><li>Promote offers </li></ul><ul><li>Reinforce your brand </li></ul><ul><li>Communicate with customers </li></ul>1. Identify your marketing needs: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  3. 3. <ul><li>Easier access to product information </li></ul><ul><li>Better after-sales service </li></ul><ul><li>News about promotions and offers </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 2. Understand your customers’ needs: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  4. 4. <ul><li>Are they using social media? </li></ul><ul><li>Are they doing so successfully? </li></ul><ul><li>Can you learn from their approach? </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 3. Assess your competitors’ use of social media: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  5. 5. <ul><li>Which social media best serves your marketing priorities? </li></ul><ul><li>Which are your customers and contacts using? </li></ul><ul><li>Businesses and consumers may use different media </li></ul><ul><li>What are the financial and time costs? </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 4. Pick the best platform for your needs: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  6. 6. <ul><li>Establish realistic goals that fit with your marketing plan </li></ul><ul><li>Are your goals hard (eg sales) or soft (eg building relationships)?  </li></ul><ul><li>Think how your social media activities tie in with existing marketing </li></ul><ul><li>Set out how you will measure success </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 5. Set your goals: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  7. 7. <ul><li>Create an engaging profile </li></ul><ul><li>Say who you are, what you do, how you can help </li></ul><ul><li>Think about the image you want to promote </li></ul><ul><li>Incorporate existing visual branding where possible </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 6. Stand out from the crowd: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  8. 8. <ul><li>Make messages relevant, informative and engaging </li></ul><ul><li>Be informal, conversational </li></ul><ul><li>Avoid broadcasting or selling to your audience  </li></ul><ul><li>Share your knowledge and expertise </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 7. Deliver your message: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  9. 9. <ul><li>Respond to queries and feedback quickly </li></ul><ul><li>Be friendly, even if you are replying to criticism </li></ul><ul><li>Remember that much of what you say is public </li></ul><ul><li>Build professional reputation and credibility through engagement </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 8. Respond and engage: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  10. 10. <ul><li>Listen to feedback and use online tools to monitor and measure your success </li></ul><ul><li>Learn from what you do well and what you don’t </li></ul><ul><li>Adapt your strategy accordingly </li></ul><ul><li>Be patient  building a reputation takes time </li></ul>HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS 9. Monitor, measure and improve: Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  11. 11. HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS Cardinal Rules: <ul><li>Do: </li></ul><ul><li>Research the platform and your customers </li></ul><ul><li>Be open, approachable and relevant </li></ul><ul><li>Measure your effectiveness and adapt accordingly </li></ul><ul><li>Don’t: </li></ul><ul><li>Bombard people with sales messages </li></ul><ul><li>Use a platform that none of your customers is using </li></ul><ul><li>Ignore your customers’ and contacts’ comments and feedback </li></ul>Twitter: @MarketingDonut Web: www.MarketingDonut.co.uk Copyright © BHP Information Solutions Ltd, 2010. All rights reserved
  12. 12. <ul><li>The Marketing Donut gives </li></ul><ul><li>practical information, </li></ul><ul><li>inspiration, tools and advice to </li></ul><ul><li>small businesses help them </li></ul><ul><li>maximise their marketing </li></ul><ul><li>spend. </li></ul>Copyright © BHP Information Solutions Ltd, 2010. All rights reserved For more information, tools and resources, visit us at: www.MarketingDonut.co.uk <ul><li>Connect with us : </li></ul><ul><li>Twitter: @MarketingDonut </li></ul><ul><li>Facebook: www.Facebook.com/JoinMyDonut </li></ul>If you would like to embed this SlideShare presentation on your blog or website, please include a link to www.MarketingDonut.co.uk

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