2. Purpose of Unit
• To understand how information can be rhetorically manipulated to suit a
given audience, purpose, and genre.
• To take a break from the rigors of the research unit to end the year on a
more creative, less formal note.
• To understand the rhetorical implications of technical and visual
components in communicating a desired message to a desired audience.
• To understand the principles of rhetorical design and the vast number of
rhetorical decisions that go into creating a visual argument like a Campaign
Awareness Poster.
3. Projects and Assignments
all work assigned builds toward your ability to complete the Unit 1 major assignment, as well as your ability to
demonstrate your understanding of the overall purpose of Unit 4
• Writing Journals
• Purpose: to highlight and process important information from textbook and supplemental readings
• Discussion Board posts
• Purpose: to process lessons gleaned from readings and build on your knowledge through productive discussion with classmates and
to receive feedback on the initial draft of your design to evaluate its effectiveness in communicating your message
• Process Assignment: Post Analysis
• Purpose: to research existing CAPs for your particular issue and to analyze how they communicate and design their message and angle
of vision on the issue
• CAP Concept Draft
• Purpose: to begin the design process with a developed proposal of two possible ways to communicate your message
visually and to receive feedback on these potential designs
• Unit 4 Project
• Purpose: to produce remediate the overall thesis of your research essay into an effective and engaging Campaign Awareness poster
and to reflect on the process of this remediation and explain your rhetorical choices to an outside audience
4. Readings
keep these purposes in mind when reading the following for Unit 1:
• Becoming Rhetorical Chapter 7, part 2
• Purpose: to understand how visual arguments are made and how they differ from written arguments
5. Lecture Slides
• “Principles of Design”
• Purpose: to understand the principles of design communication and the
rhetorical decisions that are necessary to consider in designing a visual
argument
6. Learning Outcomes Addressed
• Accurately assess and effectively respond to a wide variety of audiences and
rhetorical situations.
• Present ideas as related to, but clearly distinguished from, the ideas of others
(including the ability to paraphrase, summarize, and correctly cite and document
borrowed material).
• Focus on, articulate, and sustain a purpose that meets the needs of specific writing
situations.
• Explicitly articulate why they are writing, who they are writing for, and what they are
saying.
• Understand writing as an open process that permits writers to use later invention
and re-thinking to revise their work.
• Use conventions of format and structure appropriate to the rhetorical situation and
practice appropriate means of documenting their work.
7. Major Assignment Deadlines
• CAP Concept Draft Due: Sunday, July 30th at 11:59 pm
• Submit via the link below the Unit 2 folder and as an attachment to the “Unit 4 Peer Review” Discussion
Board
• Final Draft Due: Friday, August 4th at 11:59 pm
• Submit via the link below the “Concept Draft” turn-in on the BbLearn Course Site
