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WeChat Presentation
- 1. WeChat: An Analysis By: Josh Wong
- 2. Basic Summary of WeChat Is a Chinese app made by Tencent Very similar to WeChat Boasts multiple stranger finding features Many other unique features
- 3. Shake to Chat Shake your phone to chat with a random stranger Very simple to use
- 4. Throw a Bottle Literally write a message and send it by throwing it in a bottle You can also choose to pick up other bottles thrown by random people
- 5. TimeShare Broadcasts real-time location to other people Privacy Issue FriendRadar
- 6. Look Around Look for other WeChat users in near proximity to you Start a chat with anybody You will also be seen by others currently using the feature
- 7. Computer Synchronization Can sync to your computer via QR code Chats can now be made through both your computer and phone Allows you to send files of 10MB or less to your phone
- 8. Positives Great for meeting and finding strangers Suits people who enjoy spontaneity Handy for keeping in touch with friends and family overseas Good for transferring documents Ad free Is a great stalking device
- 9. Negatives Chinese government monitoring Privacy Breaches Large majority of users not English Speakers App’s purpose is convoluted
- 10. How to Improve? Partition the app’s functions into general areas Set up servers in the US Advertise towards US audiences
Editor's Notes
- Is a Chinese social media app made by Chinese tech giant Tencent Very similar to WeChat Allows you to communicate with people via text and video online without worrying about phone bills or device compatibility Boasts multiple stranger finding features, will go into detail later Has many other unique features
- Shake your phone to chat with a random stranger who is also shaking their phone from anywhere in the world Very simple to use If you feel like meeting someone new, it can be used for that purpose
- Write a message in a bottle and send it by “throwing” it out to sea Chose to read other bottles thrown by other people Occasionally get a starfish (animation)
- Broadcasts real-time location to other people Its great for making sure your friends are safe Privacy is an obvious issue FriendRadar: Allows you to see if any WeChat friends are nearby
- Look for other WeChat users in near proximity to you Start a chat with anybody Keep in mind, you will also be seen by others currently using the feature Targeted towards meeting and finding strangers
- Can sync to your computer via QR code Chats can now be made through both your computer and phone Allows you to send files of 10MB or less to your phone Great for sharing work documents or small song files Great for using your phone to carry documents for easy access More practical of the mentioned features
- Great for meeting and finding strangers Whether it’s a good thing or a bad thing is up to you Suits people who enjoy spontaneity Good for people who like random unexpected happenings occurring throughout their day Handy for keeping in touch with friends and family overseas Covers multiple platforms and allows free oversea communication Good for transferring documents Eliminates the need for a USB device Ad free Is a great stalking device Has GPS tracking as a feature. What more could you ask for?
- Chinese government monitoring Is based in China, meaning that the government has the option to monitor all activities done within the app They would know where you are, who you are talking to, variety of other things Privacy Breaches Nothing new, but this one allows GPS tracking, means that your friends know where you are at any given time Thankfully it can be turned off Large majority of users not English Speakers Largest user base is in China and India, so the majority of strangers you meet are from those countries Imminent language/geographical/cultural barrier when using stranger communication functions App’s purpose as a whole is convoluted Boasts a lot of functions: can make use of the app somewhat confusing People are used to apps specializing in one function The fact that this app does so many things can be daunting to initial users
- Partition the app’s functions into general areas This will divide up and categorize the apps many features, makes usability easier Ex. Bottle throwing and shaking goes in a Finding New People tab, FriendRadar and GPS tracking goes into a Keeping Up With Friends tab, etc. Set up servers in the US that are operated by a WeChat division within the states Will minimize governmental monitoring concerns and likely improve performance within the states Serve as a great way to enter the US market Advertise towards US audiences Will attract a more larger domestic user base which will help increase popularity Important because a large portion of the app relies on finding new people: those people need to be users who can communicate easily with each other Language and distance barriers will only discourage customers from taking advantage on all the app has to offer