In this slides your concept will be clear what is neuromarketing, how it works, what are the main equipment s used to conduct neuromarketing research.

1. What is
neuromarketing?
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2. Neuromarketing is a marketing
discipline that uses neuroscientific
research and consumer behaviour to
improve the effectiveness of marketing
and ultimately increase sales. In other
words, the field of neuromarketing aims
to bring neuroscience and marketing
together. It's where marketing meets
evidence-based science.

3. What is an example of
neuromarketing?
One of the most infamous examples is Coca Cola's
ubiquitous use of the colour red, but there are many more
companies who have also used colour to great effect.
Neuromarketing experts specializing in colour and
advertising have divided colours into subgroups as a guide
to how they may be used effectively.

4. What products use
neuromarketing?
Cheetos
Paypal
Hyundai
HP
Frito lay
Yahoo

5. How is neuromarketing
conduct?
Neuromarketing requires specialized equipment
and skills that are beyond the reach of most
companies themselves. When executives are
looking to engage one of the many suppliers of
neuromarketing services, they should
understand the most important features and
differentiators of the techniques available.

6. fMRI (functional magnetic
resonance imaging)
EEG (electro-
encephalogram)
Eye tracking: gaze
Eye tracking: pupilometry
Biometrics
Facial coding
Neuromarketing
Techniques:

7. fMRI (functional magnetic
resonance imaging)
detailed emotional responses
level of engagement
recall
detects blood flow in the brain
associated with increased neural
activity
How it works
What it reveals
about consumers
Uses set pricing
improve branding
most expensive and invasive
method
less detailed than EEG but
considered the gold standard for
measuring specific emotions
must be performed in a lab
Pros and cons

8. EEG (electro-
encephalogram)
level of engagement
recall
records electrical signals on the scalp
from neurons inside the brain
How it works
What it reveals
about consumers
Uses improve ads and branding
more expensive and invasive than
many other methods
not as precise as fMRI, but can
measure changes over smaller
increments of time
Pros and cons

9. Eye tracking: gaze
what grabs their attention
what confuses them
speed of recognition
detects exactly where subjects direct
their gaze
How it works
What it reveals
about consumers
Uses improve website design, ads, and
packaging
relatively inexpensive and easy to
administer
best used in conjunction with
biometrics
does not measure emotions
Pros and cons

10. Eye-tracking:
pupilometry
level of engagement
measures whether subjects’ pupils are
dilated
How it works
What it reveals
about consumers
Uses improve website design, ads, and
packaging
relatively inexpensive and easy to
administer
best used in conjunction with
biometrics
does not measure emotions
Pros and cons

11. Biometrics
level of engagement
whether their response is positive
or negative
measures skin conductance, heart
rate, and respiration
How it works
What it reveals
about consumers
Uses improve ad content
best used in conjunction with
other methods, such as eye
tracking
Pros and cons

12. Facial coding
general emotional response:
happiness, surprise, fear, and so
on
identifies facial expressions
How it works
What it reveals
about consumers
Uses improve ad content
relatively inexpensive
Pros and cons

13. Thank You
For your attention
if you are looking to inject product or
services into your potential consumer
brain through digital channels please
feel free to contact us we are result
driven digital marketing agency
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