“Evolving Serious Games beyond Training” by Phaedra Boinodiris- Serious Play Conference 2012


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Phaedra Boinodiris speaks about “Evolving Serious Games beyond Training” at the Serious Play Conference 2012
Organizations are straining to interpret and make informed decisions based on the abundance of data captured by advanced data systems to optimally manage strategic and tactical business operations. Serious Games can harness the power of analytics to enable a better understanding of the data and information gathered from these systems. A by-product of collaborative gameplay will be better decisions that help produce innovative and effective solutions addressing complex issues organizations are faced with today.
This session provides insight into how the confluence of cloud computing, sophisticated game design and powerful applications can give a renaissance to serious games that process and incorporate real time data to drive business improvements. The session will show how Serious Games can stretch beyond skills training and actively engage participants to effect real change.
This session is for participants interested in gaining a better understanding of how Serious Games can offer a powerful and effective approach to solve issues facing organizations today. In this session our team will discuss how organizations can use Serious Games to:
• Solve problems collaboratively
• Improve Business processes
• Achieve predictive and real time modeling
• Increase Return on Investment

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  • According to the ESA, the average age of the gamer today is 37. 43% of PC gamers and 38% of console gamers are women. 67% of US Heads of Households play videogames regularly. These are our logisticians, our analysts, our partners.
  • Games today are more sophisticated than ever- supporting thousands of players at a time playing simultaneously against sophisticated AI engines. Collaborative play, user driven content, and in-game currency are now the norm. Here is an example of a sophisticated game that was showcased at GDC 2 years ago. How to best an opponent using 4 dimensional strategy.
  • Today we know that serious games are being used by the military, by healthcare, and now by businesses to teach and even to solve major problems.
  • Short 2 min Video of three games by IBM
  • With the technology available today, there is an opportunity to extend what games can do
  • Enders Game is a book about a young boy who becomes the worlds greatest military leader by playing games. But the cool part about the book is that unbeknownst to him, he is directly affecting the battlefield by his gameplay. This is the Art of the Possible. This is where serious games is going. Intro: DoD Conference and USTRANSCOM need
  • USTRANSCOM sought means in which to collaborate with broader supply chain using real date. YESTERDAY: Process optimization is taking a process model, getting it six sigma certified and locking it up in a castle turret to never be tested and vetted by broader group. With serious games, you can transform process optimization for an organization that is responsible for logistics across multiple agencies into something that is contextual, and motivates people to iteratively play…the by-product of the gameplay is a newly optimized model.
  • Foldit is an experimental video game about protein folding, developed as a collaboration between the University of Washington's departments of Computer Science and Engineering and Biochemistry
  • Watson is an adaptive analytics application that competed and won on Jeapardy
  • “Evolving Serious Games beyond Training” by Phaedra Boinodiris- Serious Play Conference 2012

    1. 1. Serious Games beyond Training:From Process optimization to complex problem solving © 2011 IBM Corporation
    2. 2. The average gamer?
    3. 3. Example: AchronReal-Time Strategy Game via timeline manipulation Watch Gameplay & hear time travel explained
    4. 4. Although typically used to augment F2F training, a seriousgame can help solve real-world problems using an online andvideo game format Foldit America’s Army Univ. Washington EMS Training US Army Protein recognition Application RecruitmentSerious games enable the player to learn faster and retain more knowledge in order to makesmarter decisions in real life situations by virtually experiencing the cause and effect of actions.“Games are the most elevated form of investigation.” Albert Einstein
    5. 5. A walkthrough of three Business Games
    6. 6. According to a recent study, using data visualization, simulations andscenario development will be the most valuable techniques to analyze allthe data
    7. 7. • Confluence Need • Commander Level and Above Data Deluge • Complex Systems • Managing Partners • Decision makingSophisticated SMARTERGame Engines Commercial Serious Applications• Real Time StrategyGames Games• City Sims • Analytics • Communities • Business Process Mgmt • Relational databases … Supporting flow of real data & real processes Cloud
    8. 8. ROI extends well beyond virtual training OPTIMIZE A PROCESS t m en st Inve n on tur Re Teach a Process/Instructional Design
    9. 9. 9IBM Confidential
    10. 10. Leaders can improve and vet business processes in a video game format. Hit Play Button to BeginTransform this process flow… …into this format.
    11. 11. “ By 2015: More Than 50 Percent of Organizations That Manage Innovation Processes Will GAMIFY Those Processes “ -- Gartner
    12. 12. Growth Model for Process Optimization Games PHASE 0 PHASE 1 PHASE 2 PHASE 3 Biz plan Discovery Workshop Design and development Integration of game into Real-time data explaining scalable of a canned real time BPM on the cloud for the integration for executable growth model, choosing strategy game collective (multi-player) use pilot program showcasing pilot optimization of the processes chosen process. (Cloud or downloadable Pilot program is chosen executable, single-player based on need and maturity or multi-player based on level of best practices need and budget) processes Business Process Templates created I ROStart off creating a real time strategy game that can being used to train best practices associatedwith processes. Scale up as data matures to support strategic execution, real time visualizationall in the SAME platform.
    13. 13. Municipalities can enable a ‘Smarter Conversation’ aboutpublic policy with their citizenry Transform the process of vetting public policy or training for disaster response… …into this format.‘Serious Games can enable better bi-lateralconversations with customers’ ----Forrester
    14. 14. Imagine, the Next Gen City Sim Game… User Generated Content Automated Inputs from SensorsCitizenry/ General Public Awareness Game Designers Educators TO PM OS T Businesses GA M E LA Universities SC YE I EN R TI FI C S MO IC Researchers DE LYT LS TO ANA Urban Planners OL S IN TE Government G RA Stakeholders TI ON
    15. 15. Did you Know?Serious Games are being created to solve complex problemsin real time unbeknownst to the player?
    16. 16. Success Example: Using Serious Games for Optimal ModelingFolding Proteins “ Heres a model of how real proteins work, and a way for you to create a model showing how they fold and stick together. Well give points and put you on a leaderboard based on how well this matches our model of an optimal solution. Play! ” Play a serious game - incentives guide players to optimize models in a competitive environment. Players discover multiple optimal models - thus they are collaboratively building up a suite of solutions for the customer http://www.youtube.com/watch?v=axN0xdhznhY
    17. 17. More DARPA Science Fiction? Use the by-product of casual game play to train a compiler how to better recognize bugs in code. --- DARPA Crowd Sourced Formal Verification BAA
    18. 18. One of FIVE Casual Games that we proposed Mozart Code Find where the music sounds off key in order to teach a compiler how to better annotate security problems in code
    19. 19. ACTUV SimulatorPlay This Submarine Strategy Game and Help the U.S. Navy DARPA is developing antisubmarine warfare drones and has released a video game hoping to crowdsource some of the tactical AI behind them
    20. 20. Imagine, Games with this Muscle…
    21. 21. Focus 2015: Ethics in Serious Games Design? When military-centric games can support real data and real processes for strategic execution, the way that components are weighted in the game (even if used for strictly training) will become a central focus. Which will have more weight in a strategic targeting game and WHO decides? How transparent will these weights be?? Saving Vs. Saving Vs. Preserving Vs… 180 Scarce Global Civilian Resources Reputation Lives
    22. 22. Where to Start?5 Step Approach to saving a LOT of time and Money1. ROI2. Learning/Pain Points3. Puzzles/Experience to Teach & Motivate4. Genre5. Platform Fun vs. FLOW Beware of Chocolate Covered Broccoli
    23. 23. In Conclusion1. Gamers are...2. Games can be extremely adept at explaining complex systems3. BIG ROI. When designed well, they can be used to collaboratively solve very complex problems, whether the players actively realize it or not.
    24. 24. Useful Links:www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.comContact:sbohle@seriousgamesassociation.com