Content production takes tremendous strategy, effort, and analysis. Crafting blogs, infographics, image quotes, and related materials that garner attention, educates, and convinces consumers takes serious finesse. You also have to ensure that articles and social posts are more effective than the competition and still adhere to SEO best practices. Tackling all these nuances feels like a herculean task. Considering content creation is an increasingly challenging undertaking, shouldn’t you try to get the most out of your materials? Then consider translating your content into other languages to reach new audiences. There’s no reason why everything you create can’t go global. English, despite being spoken by roughly 1.5 billion people (or about 20% of the global population), accounts for more than 51% of all content online. This divide presents massive opportunities for brands who are willing to go the extra mile to capitalise on underserved markets. While many opt for translation plugins to try to fill this void, these are not the best ways to translate a website or its content. This is because such automated tools do not understand the nuances of many languages, often creating nonsensical translations; this could actually damage your reputation and alienate audiences. Here are 10 compelling reasons to get started transcribing your website content right away.

1. Ten Reasons Why You Should
Translate Your Website

2.  Content production takes tremendous
strategy, effort, and analysis.
 Crafting blogs, infographics, image
quotes, and related materials that
garner attention, educates, and
convinces consumers takes serious
finesse.
 So, consider translating your content
into other languages to reach new
audiences. There’s no reason why
everything you create can’t go global.
Here are 10 compelling reasons to get started
transcribing your website content right away.

3. 1. Increase Your
Customer Base
In the global economy, effective website
transcreation is necessary for a variety of
reasons.
In order for brands to capture overseas
consumers, webpages must be served in their
native tongue.
Various studies have indicated that roughly 72%
of consumers spent the majority of their time
online visiting websites in their first language.
The same number of people also state that they
are more inclined to make a purchase if the
product info is in a familiar dialect.
It makes sense that people want a shopping
experience in their native tongue wherever
possible.

4. 2: Your Company
Ships
Internationally
Many websites and ecommerce stores
cater to foreign crowds with
international shipping and various
currency payment options. Despite this,
many of these sites house English-only
content.
By providing customers with product
information in native languages, you
greatly increase the chances of making
a sale.

5. 3: Your Competition Has A Multilingual
Website
If your competitor is having a multilingual site, they are
likely capturing more eyeballs and revenue online.
The longer you go without a translated version of your
site, the stronger your competition grows across global
communities.

6. 4: Be a
Global
Powerhous
e
If your competitors
don’t boast a
multilingual website,
you are presented with
a fabulous opportunity
to capitalise on this fact
and create custom
content for foreign
consumers.
Many of these folks
will no doubt be your
loyal customers even
if your competition
steps up its game.

7. 5: Data Indicates
Translation is Logical
When digging through your site’s traffic
data, you might find that your visitors’
geographic data is more diverse than
expected.
If you are gaining sizeable volumes of
foreign traffic, determine what
languages these folks speak and seize
the opportunity to capture this
business.

8. 6: Enhance
International SEO
Global SEO is one of the most effective strategies for
developing an international presence as this will ultimately
drive traffic to your site, generate leads, and boost other
supporting factors.
The best way to translate a website and optimise it
for multilingual SEO purposes is to hire a transcreation
agency with search engine expertise.

9. 7: Increase Time
On Site
Most translated websites receive the
added SEO benefits of lower bounce
rates, greater user interaction and time on
the site.
This will not only help your international
SEO efforts but it will also increase the
chances of making a sale.

10. 8: Cost
Efficiency
In addition to website translation
services, contributing to a site’s bolstered
international presence is one of the most cost
effective ways of reaching foreign audiences.
By providing your website’s content in a variety of
languages and showing users how to change
languages on pages, you can effectively capture
new users, build confidence with shoppers, and
reap a multitude of other benefits.

11. 9: Build Trust
WorldwideOnline consumers typically only shop with websites that they deem trustworthy.
When a site is in a language that people don’t understand, they are more likely
not to trust it.
A multilingual site gives consumers the impression that the brand cares deeply
about their experience.

12. 10: Build A
Stronger Brand
Whenever a brand is able to establish a
foothold in foreign markets, it reaps the
benefits of strengthening its brand on a
global scale.
Nike, Pepsi and Amazon did not become
the household names they are today by
providing audiences with English-only
content.

13. Choosing
Languages
The first step in figuring out how to build a
multilingual website is to establish which
languages will be supported.
The more options you choose, the more
costly the project will be. Considering this,
it is vital that you account for the size of
your budget when studying the countries
that are already visiting your site and which
languages those people speak.

14. The best way to translate a website that converts and boosts your brand is by hiring an agency
that intimately understands a language’s intricacies so as to not develop content that appears foolish
and turns off the demographic you were looking to convert.
Your site’s success may very well depend on how much you cater to an international audience. Don’t
limit your reach to just one language; intelligent localisation can be the single most powerful choice
you make for digital business dominace.

15. Thank you