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I’m Thinkin’<br />√<br />Liana Butkunas<br />A40609384<br />Final Presentation<br />
Current Marketing Plan <br />Creative advertisements that focus on low price and value menu and signature sandwhiches<br /...
Current Strategy’s Pitfalls <br />Arby’s has started electronic campaign with text messages, but have not utilized the Int...
Add to Current Campaign<br /><ul><li>Focus will still be value menu, signature sandwiches and importance of the customer
Comedic feel will be maintained, coinciding with billboards and commercials </li></li></ul><li>           So What’s New?<b...
…What Else is New?<br />PR<br />The company will now have a blog updating customers about important news/progress<br />Ope...
            Bringing It All Together<br />The overall Internet campaign will coincide<br />There will be links to each on ...
Measuring Campaign Success<br />Arby’s can monitor followers on Twitter, friends on Facebook, and amount of check in’s for...
Budget Suggestions <br />Hire additional staff to manage social media campaign<br />Writers for blog, copywriters for soci...
Budget Allocation<br />Push coupons and promotions during high times<br />Budget for <br />promotions<br />and new staff<b...
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Arby's New Marketing Strategy

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Arby's New Marketing Strategy

  1. 1. I’m Thinkin’<br />√<br />Liana Butkunas<br />A40609384<br />Final Presentation<br />
  2. 2. Current Marketing Plan <br />Creative advertisements that focus on low price and value menu and signature sandwhiches<br />TV Commercials<br />Billboards<br />Rebates and offers to loyal customers<br />Coupons<br />Text message discounts <br />
  3. 3. Current Strategy’s Pitfalls <br />Arby’s has started electronic campaign with text messages, but have not utilized the Internet<br />Facebook, Twitter, Blog, etc.<br />Social media will enhance customer loyalty and better target the market segment<br />
  4. 4. Add to Current Campaign<br /><ul><li>Focus will still be value menu, signature sandwiches and importance of the customer
  5. 5. Comedic feel will be maintained, coinciding with billboards and commercials </li></li></ul><li> So What’s New?<br />Social Media<br />Facebook and Twitter accounts <br />The accounts could be written by an actual “Arby’s signature worker” with added humor, or the Arby’s oven mitt<br />It will give more brand personality and motivate customers to become “friends” and “followers” <br />Tweets and statuses could also incorporate special offers and discounts<br />Discounts offered to various “check-in’s” using FourSquare<br />
  6. 6. …What Else is New?<br />PR<br />The company will now have a blog updating customers about important news/progress<br />Opens opportunities for publicizing sponsorships and promotions<br />Will make the company more personable <br />
  7. 7. Bringing It All Together<br />The overall Internet campaign will coincide<br />There will be links to each on the Arby’s website<br />Will all stylistically look the same <br />Arby’s is already an recognizable brand, but with this strategy it will become even more familiar <br />Through social media it can be in the minds of consumers more often<br />
  8. 8. Measuring Campaign Success<br />Arby’s can monitor followers on Twitter, friends on Facebook, and amount of check in’s for each region<br />Survey’s asking consumer opinion of new strategy<br />Feedback from social media sites <br />Monitor traffic to company website<br />Compare to traffic before/after the new media strategy<br />
  9. 9. Budget Suggestions <br />Hire additional staff to manage social media campaign<br />Writers for blog, copywriters for social media accounts, organizational staff for media traffic etc.<br />Also hire web designers to make blog and accounts so that they can be visually appealing and professional looking<br />
  10. 10. Budget Allocation<br />Push coupons and promotions during high times<br />Budget for <br />promotions<br />and new staff<br />*Expenses will <br />be relatively low<br />

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