Being a pioneer in the concept of Creative Analytics, Digisthra wanted to reflect the #AnalyzeCreateTarget by designing our Logo through the CA process. It was a tough going to find the sweet spot for the Left and Right brainers of our Team to collaborate first. However, that has helped us to focus on the organizational dynamics to make the Designers and Analysts work in unison and this is one killer competitive advantage that we have today.

2. #Analyze #Create # Target at#Analyze #Create # Target at
WorkWork
Story of the Digisthra LogoStory of the Digisthra Logo

3. The concept behind #Analyze
#Create #Target is bringing
our the left brain and right
brain together to create
compelling value for our
customers.
The concept behind #Analyze
#Create #Target is bringing
our the left brain and right
brain together to create
compelling value for our
customers.

5. Our Brand and hence the Logo
should perfectly reflect our
character!
Our Brand and hence the Logo
should perfectly reflect our
character!

6. We took our #Analyze #Create
#Target method to task to do
this work...
We took our #Analyze #Create
#Target method to task to do
this work...

7. We first the
design team
started
working and
used their
expertise...
We first the
design team
started
working and
used their
expertise...

8. To look into the major trends in
Logos for 2018...
To look into the major trends in
Logos for 2018...

9. #Color #Split #Doubles #Ellipses #Fades
#Microlines #Multicentric #PastaBends #RisingColor
#ShadowBreaks #SimpleOverlays
#Simplicity #TextBoxes #Wings #Wrapped
#YinYang
Greener, Larger & Brighter is
better

10. #Color #Split #Doubles #Ellipses #Fades
#Microlines #Multicentric #PastaBends #RisingColor
#ShadowBreaks #SimpleOverlays
#Simplicity #TextBoxes #Wings #Wrapped
#YinYang
Greener, Larger & Brighter is
better
Trends and audience sentiments wereTrends and audience sentiments were
inferred based on the Logo Style...inferred based on the Logo Style...
Trends and audience sentiments wereTrends and audience sentiments were
inferred based on the Logo Style...inferred based on the Logo Style...

11. Then we looked into trend
movements for the past 3 years...
Then we looked into trend
movements for the past 3 years...

12. 2017 2016 2015
Color SplitColor Split CirclesCircles CirclesCircles
DoublesDoubles DoublesDoubles ClassicalClassical
EllipsesEllipses EllipsesEllipses AnagramsAnagrams
EdgesEdges FadesFades EdgesEdges
MicrolinesMicrolines MicrolinesMicrolines Physical ShapesPhysical Shapes
MinimalisticMinimalistic MulticentricMulticentric Letter OnlyLetter Only
Pasta BendsPasta Bends Pasta BendsPasta Bends Bold LettersBold Letters
Rising ColorRising Color Rising ColorRising Color Rising ColorRising Color
Shadow BreaksShadow Breaks Shadow BreaksShadow Breaks Shadow BreaksShadow Breaks
Simple OverlaysSimple Overlays Simple OverlaysSimple Overlays MinimalisticMinimalistic
SimplicitySimplicity SimplicitySimplicity MonochromeMonochrome
Text BoxesText Boxes LettersLetters LettersLetters
WingsWings WingsWings WingsWings
WrappedWrapped WrappedWrapped WrappedWrapped
Yin YangYin Yang 3-D3-D 3-D3-D
2017 2016 2015
Color SplitColor Split CirclesCircles CirclesCircles
DoublesDoubles DoublesDoubles ClassicalClassical
EllipsesEllipses EllipsesEllipses AnagramsAnagrams
EdgesEdges FadesFades EdgesEdges
MicrolinesMicrolines MicrolinesMicrolines Physical ShapesPhysical Shapes
MinimalisticMinimalistic MulticentricMulticentric Letter OnlyLetter Only
Pasta BendsPasta Bends Pasta BendsPasta Bends Bold LettersBold Letters
Rising ColorRising Color Rising ColorRising Color Rising ColorRising Color
Shadow BreaksShadow Breaks Shadow BreaksShadow Breaks Shadow BreaksShadow Breaks
Simple OverlaysSimple Overlays Simple OverlaysSimple Overlays MinimalisticMinimalistic
SimplicitySimplicity SimplicitySimplicity MonochromeMonochrome
Text BoxesText Boxes LettersLetters LettersLetters
WingsWings WingsWings WingsWings
WrappedWrapped WrappedWrapped WrappedWrapped
Yin YangYin Yang 3-D3-D 3-D3-D

13. Now it is for
the Analysts to
get working...
Now it is for
the Analysts to
get working...

14. The Analysts Collated the Data
and made a Data-driven
Observation for each
Parameter
The Analysts Collated the Data
and made a Data-driven
Observation for each
Parameter

15. Revised Logos are
going Minimal & Flat
Revised Logos are
going Minimal & Flat
9191
%%
9191
%%

16. Revised Logos using
lesser but primary
colors
Revised Logos using
lesser but primary
colors
7979
%%
7979
%%

17. Watermarks are
distinct and clear...
Watermarks are
distinct and clear...
7676
%%
7676
%%

18. New logos have
prominent angular
elements
New logos have
prominent angular
elements
5656
%%
5656
%%

19. Are
Minimalistic
Are
Minimalistic
91%91%91%91%
Used both
Logo & the Watermark
Used both
Logo & the Watermark
7676
%%
7676
%%
Had distinct Angular
Elements
Had distinct Angular
Elements
5656
%%
5656
%%
Less than three primary
colors
Less than three primary
colors
7979
%%
7979
%%
Our Final
Observations looked
like this...
Our Final
Observations looked
like this...

20. Now it is for the Left & Right
Brains get together to find out
the reasoning behind these
numbers...
Now it is for the Left & Right
Brains get together to find out
the reasoning behind these
numbers...

21. Why Minimalistic ?Why Minimalistic ?
Digital and Physical Size Factor -Digital and Physical Size Factor -
The Logo should be able to be scaledscaled
from Mobile to a billboard and yet beyet be
distinctdistinct
Digital and Physical Size Factor -Digital and Physical Size Factor -
The Logo should be able to be scaledscaled
from Mobile to a billboard and yet beyet be
distinctdistinct

22. Why Minimalistic ?Why Minimalistic ?

23. Why Lesser but Primary Colors?Why Lesser but Primary Colors?
Balance for Ease of Recognition-Balance for Ease of Recognition-
Lesser colors create more balancebalance to the
logo and easily recognizablerecognizable in Color,
Grayscale and monochrome (Black & White)
Balance for Ease of Recognition-Balance for Ease of Recognition-
Lesser colors create more balancebalance to the
logo and easily recognizablerecognizable in Color,
Grayscale and monochrome (Black & White)

24. Why Lesser but Primary Colors?Why Lesser but Primary Colors?

25. Why Logo & Watermark together?Why Logo & Watermark together?
With minimalism comes theWith minimalism comes the
confusion-confusion-
Logos can get confused in the smaller
screens of mobile phones, Watermark and
Tag-line adds more clarityclarity
With minimalism comes theWith minimalism comes the
confusion-confusion-
Logos can get confused in the smaller
screens of mobile phones, Watermark and
Tag-line adds more clarityclarity

26. Why Logo & Watermark together?Why Logo & Watermark together?

27. Why Logo & Watermark together?Why Logo & Watermark together?
With minimalism comes the confusionWith minimalism comes the confusion
Logos can get confused in the smaller screens of mobile phones, Watermark and Tag-line adds
more clarity
With minimalism comes the confusionWith minimalism comes the confusion
Logos can get confused in the smaller screens of mobile phones, Watermark and Tag-line adds
more clarity

28. Why Angular designs?Why Angular designs?
Psychological FactorPsychological Factor
Angles create more balance and catchers the
viewer’s attention because of our geneticgenetic
attentionattention to sharp items
Psychological FactorPsychological Factor
Angles create more balance and catchers the
viewer’s attention because of our geneticgenetic
attentionattention to sharp items

29. Why Angular designs?Why Angular designs?

30. Growing Mobile Commerce – Need to scale from
5” to 56’
Growing Mobile Commerce – Need to scale from
5” to 56’
Our conclusion...These
trends are driven by -
Our conclusion...These
trends are driven by -
Information overload – natural tendency to
avoid complex objects
Information overload – natural tendency to
avoid complex objects
Very short attention spans – Need to capture the
attention in a flash
Very short attention spans – Need to capture the
attention in a flash

31. Armed with these inputs, our CreativeArmed with these inputs, our Creative
Head got onto the jobHead got onto the job
He added his own twists to the conceptHe added his own twists to the concept
of Digisthra being a digital weapon andof Digisthra being a digital weapon and
a trendy font....a trendy font....
Armed with these inputs, our CreativeArmed with these inputs, our Creative
Head got onto the jobHead got onto the job
He added his own twists to the conceptHe added his own twists to the concept
of Digisthra being a digital weapon andof Digisthra being a digital weapon and
a trendy font....a trendy font....

32. Thus came into being
our Logo
Thus came into being
our Logo

33. Thank You
Don’t let your Logo get lost inDon’t let your Logo get lost in
the digital crowdthe digital crowd
Get the best from Digisthra!Get the best from Digisthra!
Digisthra+91 807 286 6922Marketing1@hiperdelconsult