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Spotify - All the music, all the time
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- 1. ALL THE MUSIC, ALL THE TIME Selenia Furnari
- 2. ♪ How it works ♪ History ♪ Numbers ♪ Subscriptions ♪ Revenues ♪ World streaming ♪ Communication ♪ Prices
- 3. On-demand streaming music service Music is free, simple and instant 100% legal Free subscription
- 5. 2006 2008 2009 2011 2013 2015 2016 2017 Spotify Project founded by Daniel Ek Spotify was launched in 7 European countries Mobile App available on Android and iOS Spotify was launched in USA Spotify was launched in 25 countries Spotify was available on PlayStation 4 40 millions subscribers worldwide 50 millions subscribers worldwide in March WORLDWIDEEVOLUTIONLAUNCH Source: Wikipedia
- 7. Active users and subscriptions (in millions) Source: Statista 0 20 40 60 80 100 120 140 160 180 200 0 10 20 30 40 50 60 70 80 90 100 Aug 12 Dec12 Mar 13 May 14 Nov 14 Jan 15 Jun 15 Mar 16 Aug16 Sep 16 Mar 17 Paid Subscribers Monthly Active Users
- 8. Revenue (in millions) Source: Statista € 0 € 500 € 1,000 € 1,500 € 2,000 € 2,500 € 3,000 2009 2010 2011 2012 2013 2014 2015 2016
- 9. *Youtube has 1+ billion users, of which, according to a survey among 10.522 Youtube users from 13 countries, 82 percent use it to listen to music. Source: Statista 40m 100 m 78m 4m 17m 820m 10 m 6,9m WORLD’S MUSIC STREAMING Numbers of people using the following services for online music consumption at December 2016 Users Subscribers
- 10. DRAKE’S ONE DANCE is the most streamed track on Spotify 1.2 BILLION 53 MILLION Sources: Spotify and Youtube
- 11. First the campaigns are based on data- driven and then on word-of-mouth: that’s how they become viral Source: www.adweek.com
- 12. FREE OR PREMIUM
- 13. SUMMER OFFERT
- 14. SOURCE: ♪ Spotify.com ♪ Statista.com ♪ Youtube.googleblog.co m ♪ Wikipedia.com ♪ Adweek.com
Editor's Notes
- Hi, nice to meet you i'm Selenia and today I will talk to you about Spotify
- W’ll see what is Spotify, its history, its numbers, Spotify in the world and its prices
- Spotify is a music streaming service that you can use in every moment of your life because is easy, immediately and available on all devices To use Spotify is not mandatory become a member, in fact it’s free! Last but not the least, Spotify is a legal streaming service, the artists are payed for each streaming in the platform
- On Spotify You can find millions of songs, albums and artis You can discover new tracks and you can build private Playlist You can listen Radio, Podcast or public playlists to match your mood
- In this slide we can see the evolution of Spotify: its was founded in two thousand and six but only two years leater was launched in 7 European countries and in twenty eleven was also launched in USA Now its has fifty millions subscribers
- Spotify is available on fifty-nine countries With three hundred millions songs that were listened in the world by one hundred forty millions people
- After twenty fifteen the active users and subscriptions have always grown thank’s to the use of mobile phone
- In fact Spotify’s revenues have grown after this period, especially in the last year with an increase of the 52% from twenty fifteen
- In the world the biggest competitor is Youtube, but Youtube is a video platform and not a streaming music service If we not consider this player, Spotify is the first platform for number of users and subscribers
- In fact the most streamed song is of Spotify. The record was announced with a tweet Now is also the first song on the platform
- With the streaming data, Spotify built its campaigns adv. The ads are funny and become viral For example for the campaign "to say goodbye the old year" they made ads like the ones in the slide • "Dear person who played 'Sorry' 42 times on Valentine's Day, what did you do?" • "Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year, can you get us tickets?" • "Dear 3,749 people who streamed 'It's the End of the World as We Know It' the day of the Brexit vote, hang in there."
- Spotify is free, but with the free subscription you also have to listen adv spots and You can’t skip more of six songs in an hour With Spotify Premium you can listen all songs at all time, on any devices and without ads. Also you can download songs or playlists for listen to the music without use the giga
- For the summer there is a special price for to try the service: 0,99 cents for three month
- If you want any information you can visit this sites on the slide
- Thanks for your attention