This document discusses music consumption in the digital age and provides information about Spotify. It summarizes that piracy was a major issue historically but legal streaming services now account for most online music. It then provides statistics on Spotify's growth including over 40 million active users and 10 million subscribers. It also notes features like playlists and countries available. The document discusses how Spotify usage varies by activity and compares it to other social media. It explores using data on music listening to understand audiences and enable music discovery/recommendations.

1. July 11, 2014July 11, 2014
Understanding Music
Consumption in the Digital Age

2. News and campaigns
from around the world
News and campaigns
from around the world
THE AGENDA
The Pirates. Not an eye patch in sight.
The Growth. The Spotify journey.
The Audience. Getting to know them better.
The Mainstream. Collaborating to play to more.

3. Piracy isn’t new Lars Ulrich on the
danger of Napster
in 2000”
“95 per cent of music downloads [globally]
are unauthorised, with no payment to artists
and producers”.
- IFPI Digital Music Report 2009
Lars Ulrich, Chuck D And Charlie Rose On Napster In 2000

4. 4

6. News and campaigns
from around the world
News and campaigns
from around the world
THE AGENDA
The Growth. The Spotify journey.

7. 40 MILLION
A C T I V E U S E R S
10 MILLION
S U B S C R I B E R S
5M
Playlists created/updated daily
1.5B
Playlists created to date
24M
Songs available

8. South America Just Got
Greener
150KRegistered Users
350KOn waitinglist
250KTastemakers
Advocates
57
We’re live in 57
countries across the
globe!

9. News and campaigns
from around the world
News and campaigns
from around the world
THE AGENDA
The Audience. Getting to know them.

10. Music Moments
In Car At Home At Work Working Out Public Transit
17% of commuters
listen to streaming
audio in their car
More than 42%
of music listening
at home is online
23% of users are
stream online at
work
22% of streaming
music is at the
gym
14% of streaming
is done on public
transit
Source: Confidential Spotify internal data, Q4 2013

11. We’re a BIG part of our audience’s life.
Source: Non-Spotify data per Pew Research study - “Frequency of Social Media Use” 2013. Spotify internal data
LinkedIn Tumblr Facebook Spotify
148
16
40.8
Minutes per user/day
44%
mobile
56%
desktop

12. Bit of sunshine?
BBQ!
01/06/2012 01/08/2012 01/10/2012 01/12/2012 01/02/2013 01/04/2013
May
5th
May
4th

13. ...and on the subject of May 4th.01/06/201201/07/201201/08/201201/09/201201/10/201201/11/201201/12/201201/01/201301/02/201301/03/201301/04/201301/05/2013

14. THE ECHO NEST DATA API
Music Content
Understanding
Music Discovery
& Playlisting
Taste Profiles &
User Insights

15. Introducing Taste Profiles THE ECHO NEST DATA API

16. Say hello to Music Clusters THE ECHO NEST DATA API

17. Moments
+
ActivitiesAudience Context
Demo
Music Data
Device
Sentiment
Social

18. Affinity Prediction Using Music
THE ECHO NEST
‣Predictive models trained to score each user’s affinity for
IAB Lifestyle categories.
‣Each model outputs an affinity score for each Lifestyle
category.
‣Predictive models continually trained and validated
against ground truth survey data.

19. News and campaigns
from around the world
News and campaigns
from around the world
THE AGENDA
The Mainstream. Collaborating to play to more.