This document discusses trends in mobile marketing. It highlights themes of always on delivery, user interface, the internet of things, and heads down culture. It also discusses how marketing is being integrated across various mobile mediums like apps, SMS, social media, video and more. Users now expect consistency across desktop and mobile experiences. The internet of things allows for transmission of data about users whether they know it or not. Teens have become heavily reliant on their mobile devices for social interaction.

1. Mobile Marketing

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Themes::
 Always On Delivery
 User Interface
 Internet of Things
 Heads Down Culture

3. Marketing Integration::
MOBILE INTERACTIVE
FLASH
PRINT
DESIGN
PUBLIC
RELATIONS
ADVERTISING
VIDEO
SOCIAL
MEDIA
EVENT
MARKETING
PACKAGE
DESIGN
NAMINGWEB DESIGN
LOGO DESIGN
INTEGRATED
MARKETING
Apps, SMS, Sites, QR, Video, Pictures, Social, Search, Location, Video, etc.

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Interaction with content has
changed greatly over the past
year with the rising use of
social networking, mobile
applications and video.
“Don’t tell me, show me.”
Video killed the owner’s manual::

5. Most Important Mediums for
Accessing Breaking News
Mashable/Mobile
Always On Delivery::

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Users expect consistency and ease of
use in BOTH their desktop and mobile
experiences
If you build it WELL, they will come
User Interface::

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You transmit data about yourself
whether you know it or not.
“Online = Offline”
Internet of Things::

8. Nike+ Interactive Running Shoes
Internet of Things::

9. Heads Down Culture::

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47% of US teens say their social life would
end or be worsened without their cell
phone
57% credit their mobile device with
improving their life
Four out of five teens (17 million) carry a
wireless device (40% increase since 2004)
Generation “C”::
Source: Harris Interactive

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 Always On Delivery
 User Interface
 Internet of Things
 Heads Down Culture
Recap::

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Thank you!
Sejal Chaurasia