2. What is strategy? And
What is planning?
– Strategy is an internal response of an organization to the
demands of the external environment from the general
point of view.
– Planning is the determination of future course of actions in
advance.
3. What is strategic planning?
– Strategic planning is an organizations process of defining its
strategy, or direction, and making decisions on allocating its
resources to pursue this strategy.
4. Why we do strategic
planning?
– It is a very famous quote that:
“If you fail to plan, then you plan to fail.”
– By doing strategic planning we become proactive about the
future, improve performance, open minds, solve major
issues and communicate what is most important.
5. Good strategic plan
A good strategic planning should be
– Visionary
– Flexible
– Guide decision making at lower level
– Address critical performance issues
6. Simplified process of
strategic planning
– The process of strategic planning is a step-by-step approach
– There are three key questions that lie at the heart of any
business strategy:
– What are you going to sell?
– Who are your target customers?
– How can you beat or avoid your competition?
– If you can answer these three questions well, you have a
strategy.
