SearchCon 2016 | The SEO Audit Toolbox with BJ Enoch
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SearchCon 2016 | The SEO Audit Toolbox with BJ Enoch
- 1. The SEO Audit Toolbox
- 2. BrightEdge
- 3. BrightEdge
- 4. The Good The Not so Good BrightEdge • Organic Traffic, Keyword Tracking, Project Management, Reporting & More, All in One Package • Efficient Tracking & Evaluation for 1000+ Page Sites • Data Cube: Keyword Tool and Competitor Rankings, All Keywords Ranking 1-100 • $$$$ & Yearly Contracts • Number of Keyword Tracking Limitations • Not Plug & Play, Requires Longer Setup Good For Ecommerce, Multi Location and Enterprise Level Sites
- 5. Semrush
- 6. Semrush The Good The Not so Good • Regularly Updated Rankings for All Search Terms in Positions 1-100 • Assign “Dollar Value” to Organic Rankings (How Much Would it Cost to Buy The Traffic via PPC) • Domain vs Domain vs Domain vs Domain Comparison • $69.95 - $549.95 Per Month Depending on Package • Doesn’t Take Google Places into Account in Rankings • Organic Traffic Data Can be Way Off from Google Analytics Good For Quick Competitor Analysis & Site Overview
- 7. Word Cloud
- 8. Word Cloud The Good The Not so Good • Not Java based like Worddle (Works with Chrome) • What is The Content Really About? • Free • Will only look at < 1,000 Unique Words • Can’t Export as a JPG or PNG Easily • Site Can be Finicky Good For Analyzing 100-1000 Word Blocks of Content
- 9. Lucky Orange
- 10. Lucky Orange
- 11. Lucky Orange The Good The Not so Good • Records Every Click, Mouse Movement, Keystroke & Interaction • *** Out Keystrokes, Does Not Record User Info like CC #’s • Heat Maps, Form Abandonment, Live Chat • Can Slow a Site Down • $10 - $100+ Per Month • Package is Based on Page Views, Can Burn Through Them With a Bigger Site Good For Evaluating Conversion & Diagnosing Usability Issues
- 12. GTmetrix
- 13. GTmetrix
- 14. GTmetrix The Good The Not so Good • Instant Breakdown of Page Load Time, Size & Requests • Waterfall Breakout to Pinpoint Bottlenecks • Free (Paid Pro Version Available) • Displayed Load Times Can Bounce Around Quite a Bit • Blanket Recommendations • Issues Sometimes with https Sites Good For Evaluating Page Speed & Server Response Time
- 15. Screaming Frog
- 16. Screaming Frog
- 17. The Good The Not so Good • Titles, Meta & Subheadings • 301’s, 302’s, & 404’s • Alt Image Tags • Only Crawls 500 URLS in Free Version Screaming Frog Good For Quick Site Overview of Page Titles & Meta Descriptions
- 18. Majestic
- 19. Majestic The Good The Not so Good • Quick Overview of Link Profiles • Anchor Text Distribution • New Additions Daily • Free Version is Very Limited Plans start a $50 per Month • No Function for Building A Disavow File Directly From Tool Like In Ahrefs Good For Link Profile Overviews & In Depth Audits
- 20. Resources & Reference BrightEdge http://www.brightedge.com/ Semrush https://www.semrush.com Word Cloud http://www.abcya.com/word_clouds.htm Lucky Orange http://luckyorange.com/ GTmetrix https://gtmetrix.com/ Screaming Frog https://www.screamingfrog.co.uk/seo-spider/ Majestic https://majestic.com