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The Importance of Keyword Research
1.
KEYWORD RESEARCH by
an EXPERIENCED EXPERT
2.
Four Golden Rules
of Keyword Research Relevance Minimal Level of Traffic Low Competition Highly Commercial Keywords
3.
Competitive Keywords Will
Take too Long
4.
Keyword Research Game
Plan First Target Keywords with Decent Traffic but not too Competitive Helps Build Page Rank & Site Authority Second Target Keywords with Medium Traffic Third Target High Volume Keywords
5.
Keyword Relevance
6.
Keyword Relevance Continued
Nike Running Shoes vs. Running Shoes More Clicks, Higher Conversions Less Clicks, Lower Conversions
7.
Keyword Research Tool
Google Adwords Keyword Tool:
8.
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Editor's Notes
0-0:17
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0:43-1:32
1:33-2:40
2:41-3:14
3:15-4:04
4:05-5:00
5:01
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