7. “Group culture is one of the
most powerful forces on the
planet. A strong culture
increases net income 765%
over 10 years, according to a
Harvard study of more than
200 companies.”
- Daniel Coyle, The Culture Code
#BrightonSEO | @seanbutcher
8. Anyone can copy
your strategy.
Nobody can copy
your culture.
#BrightonSEO | @seanbutcher
17. ● The best tools to work with
● Meaningful connections
● A culture of collaboration
● Leaders who are transparent and
value teamwork.
High performing team study: https://slack.com/intl/en-gb/blog/collaboration/culture-collaboration-work
#BrightonSEO | @seanbutcher
18. Also what culture isn’t
● Only about “having fun”
● “Work hard - play hard”
● An excuse to avoid
accountability
● An excuse for poor
performance
#BrightonSEO | @seanbutcher
36. “Fear is the enemy
of flourishing”
- Amy Edmonson, The Fearless
Organization
#BrightonSEO | @seanbutcher
37. “Psychological safety is
a climate in which
people are comfortable
expressing and being
themselves”
- Amy Edmonson, The Fearless
Organization
#BrightonSEO | @seanbutcher
43. Google ranked
Psychological Safety
as the #1 factor in their
“What makes a Google
team effective?” study
https://rework.withgoogle.com/blog/five-keys-to-a-succ
essful-google-team/
47. “Intrinsic motivation is
engaging in a behaviour
because it’s personally
rewarding, not for an
external reward”
- Daniel Pink, Drive
#BrightonSEO | @seanbutcher
52. “Researchers at Cornell University
studied 320 small business, half of
which granted workers autonomy,
the other half relying on top-down
direction.
The businesses that offered
autonomy grew at four times the
rate of the control-oriented firms,
and had one-third the turnover.”
#BrightonSEO | @seanbutcher
54. “A strong culture will continue to influence
workers’ behaviours even if no one is
watching.
If a company has a strong culture, it will
continue to dictate how people work even
if everything happens virtually. Strong
cultures (...) explain why you do what you
do, even when no one is watching.”
https://www.peoplemanagement.co.uk/voices/comment/what-covid-h
as-taught-us-about-culture-and-what-needs-to-change
#BrightonSEO | @seanbutcher
55. Building discipline
● A ‘culture of discipline’ isn’t
being a ‘tyrannical
disciplinarian’
● It gives freedom & responsibility
within a framework
● Bring in self-disciplined people
that are determined to fulfill
their responsibilities
#BrightonSEO | @seanbutcher
64. “The most deeply
motivated people - not
to mention those who
are most productive and
satisfied - hitch their
desires to a cause larger
than themselves” -
Daniel Pink
#BrightonSEO | @seanbutcher
76. Poor mental
health costs UK
employers
£45billion per year
https://www.breathehr.com/blog/topic/mental-health/poor-menta
l-health-is-costing-uk-employers-45-billion
#BrightonSEO | @seanbutcher
77. Top three benefits
of flexible working:
● Work-life balance (54%)
● Reduction of stress (29%)
● Staying with current
employer (28%)
https://www.cipd.co.uk/knowledge/fundamentals/relations/flexible-
working/factsheet
#BrightonSEO | @seanbutcher
78. Work life balance =
increased
engagement,
loyalty and
productivity
#BrightonSEO | @seanbutcher
79. Look for people
that have active
interests
outside of work
#BrightonSEO | @seanbutcher