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Martin Kelly - Apps for Business

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Martin Kelly - Apps for Business

  1. 1. IOP Publishing iPhone Applications Martin Kelly Senior Project Manager IOP Publishing BEN/openMIC networking: Apps for Business 1 March 2011 [email_address]
  2. 2. Summary <ul><li>Context: IOP Publishing </li></ul><ul><li>The applications: </li></ul><ul><ul><li>Aims </li></ul></ul><ul><ul><li>Functionality </li></ul></ul><ul><li>The project process </li></ul><ul><li>Metrics </li></ul><ul><li>Lessons learnt </li></ul>
  3. 3. About IOP Publishing <ul><li>Publishing arm of Institute of Physics </li></ul><ul><li>Publishing activities cover, primarily academic journals, magazines and websites </li></ul><ul><li>All profits go back to Institute to support their work – facilitating scholarly comms, and supporting high-quality research </li></ul>
  4. 4. Our iPhone Applications <ul><li>Two applications: </li></ul><ul><ul><li>IOPscience Express </li></ul></ul><ul><ul><li>PhysicsWorld NewsFlash </li></ul></ul><ul><li>Integrate into the business: </li></ul><ul><ul><li>IOPscience ( http://iopscience.iop.org ) </li></ul></ul><ul><ul><li>PhysicsWorld.com ( http://physicsworld.com ) </li></ul></ul><ul><li>Additional channels to distribute our content </li></ul><ul><li>Enable people to share </li></ul>
  5. 5. PhysicsWorld NewsFlash: Aims and Objectives <ul><li>Free to install </li></ul><ul><li>Delivery of news articles with concept of consuming content “on the go” </li></ul><ul><li>Improve service to physics community </li></ul><ul><li>Complement rather than replace </li></ul><ul><li>Align with business social media strategy </li></ul><ul><li>Increase profile and traffic to site </li></ul><ul><li>Enhance our reputation </li></ul><ul><li>Learning opportunity </li></ul>
  6. 6. PhysicsWorld NewsFlash: Screenshots <ul><li>Displays the headlines from the latest 25 stories </li></ul><ul><li>Search functionality </li></ul>
  7. 7. PhysicsWorld NewsFlash: Screenshots <ul><li>Headlines click through to the full articles </li></ul><ul><li>Share links </li></ul><ul><li>Next/previous navigation </li></ul>
  8. 8. PhysicsWorld NewsFlash: Screenshots <ul><li>Share articles with friends: </li></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  9. 9. PhysicsWorld NewsFlash: Version History <ul><li>Version 1.0 - January 2010 </li></ul><ul><li>Version 1.1 - January 2011 </li></ul><ul><li>Updated features as a result of feedback: </li></ul><ul><ul><li>Article page layout </li></ul></ul><ul><ul><li>Easier to find in the Apple AppStore </li></ul></ul><ul><ul><li>Reduced size of branding at top of page </li></ul></ul><ul><ul><li>Sharing </li></ul></ul>
  10. 10. IOPscience Express: Aims and Objectives <ul><li>Free to install </li></ul><ul><li>Better service for our subscribers </li></ul><ul><li>Access to content anytime, anywhere </li></ul><ul><li>E-mail articles to friends and colleagues </li></ul><ul><li>Keeping up with technology </li></ul><ul><li>Increased awareness of our journals </li></ul><ul><li>Enhance our reputation </li></ul><ul><li>Learning opportunity </li></ul>
  11. 11. IOPscience Express: screenshots <ul><li>Displays the latest 25 papers </li></ul><ul><li>Browse by journal (over 40 journals included) </li></ul><ul><li>Browse by subject area </li></ul><ul><li>Search by author or title/abstract </li></ul>
  12. 12. IOPscience Express: screenshots <ul><li>Browse by journal shows latest papers published in the selected journal </li></ul>
  13. 13. IOPscience Express: screenshots <ul><li>Full text download of papers supported </li></ul><ul><li>Limit of 20 per calendar month </li></ul><ul><li>Displays counter of how many downloads left in current month </li></ul>
  14. 14. IOPscience Express: screenshots <ul><li>Search covers archive from last two years. </li></ul><ul><li>Searches are saved for ease of re-use </li></ul>
  15. 15. Social Media Workshop for STEM Partners <ul><li>Version 1.0 - January 2010 </li></ul><ul><li>Version 1.1 - January 2011 </li></ul><ul><li>Updated features as a result of feedback: </li></ul><ul><ul><li>Searching by author </li></ul></ul><ul><ul><li>Added extra journals </li></ul></ul><ul><ul><li>Improved rendering for iPad </li></ul></ul>
  16. 16. The Process <ul><li>Ideas and objectives generated internally </li></ul><ul><li>Engagement with internal stakeholders </li></ul><ul><li>Work with external iPhone app developers </li></ul><ul><li>Wireframe mock-ups </li></ul><ul><li>Agreed final requirements </li></ul><ul><li>Implementation and QA by supplier </li></ul><ul><li>User acceptance testing with internal stakeholders </li></ul><ul><li>Submission to Apple for inclusion in AppStore </li></ul><ul><li>Promotion and marketing </li></ul><ul><li>Measurement of response, which leads on to… </li></ul>
  17. 17. Lessons <ul><li>Allow plenty of contingency in your schedule </li></ul><ul><li>Test thoroughly: </li></ul><ul><ul><li>Different devices (iPhones, iPads etc) </li></ul></ul><ul><ul><li>Different Apple iOS versions </li></ul></ul><ul><ul><li>Different mobile and wifi networks </li></ul></ul><ul><li>Remember that the Windows version of iTunes is harder to use </li></ul><ul><li>Be clear about your objectives </li></ul><ul><li>Understand the Apple AppStore approval process (timings and required elements) </li></ul>
  18. 18. More Lessons <ul><li>Marketing: your supporting copy for the AppStore needs to work hard </li></ul><ul><li>Identify keywords to enable people to find your application </li></ul><ul><li>Brief internally (we used our intranet) </li></ul><ul><li>Involve PR, if you have that function </li></ul><ul><li>Invite user feedback </li></ul>

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