Email newsletters are still effective - Got to be interesting Great subject lines, WIN, FREE etc
1 client = expert, 5 clients = national expert, 50 clients = “leading” it’s not about selling, its about letting people buy - no complicated contracts risk reversal tell, don’t sell 30 day trial 6 month minimum then month to month
Huw Davies: 0777 1790 112
This picture is drawn by a university student in response to this question. What is the story you tell people? There is a pattern/ framework to the story told in social media and academia. There is a heroic entrepreneur, who is innovative, a risk-taker and unpredictable, he goes forward creates opportunities to succeed. So, interest is in the expectations of what it means to him/her to be an entrepreneur
Next 3 slides are images are from asking that Q to my final year undergraduates – they recognize these individuals as successful entrepreneurs. Before I do – guesses who they might be
With all of these, social media tells us traits are key. The Apprentice – based upon the hero made good. My students regularly write of Alan Sugar selling beetroot
Steve Jobs starting in garage
Richard Branson – where they started. His brand and lifestyle intertwined and clearly linked to diverse products/services Interesting the last are 2 non-conformists and my students more identify Sir Alan Sugar as their role model Notably, the overall image portrayed reflects the traditional entrepreneurial images of the 1920s – 1960s. Start businesses, want to be in control, drive to make things happen, confident, need to achieve success,passion for what they do. Added to which they are male.
If that ’ s the case: how do entrepreneurs trade on their own story?, how do they present themselves?
My challenge: Feedback from groups of my student, there were several who said they did not perceive social as important. Now if this is true, that means they do not see value of social skills: 1] perception of environment, others, situation/their impression management; 2] how they express themselves as important; 3] very structured views and being adaptable was not valued.
Just like you perform a task, a piece of music, manage your organisation
Being entrepreneurial did not mean the same as traditional texts It was not a smooth straight path – journey Reputation was key risk – not £ Building trust But also learning who not to trust. They were not starting new businesses – nor did they want to grow their businesses. Instead they were working collaboratively – they did not want to merge but work in informal consortia Repeatedly spoke of working innovatively, working in teams, cross partnerships – new ways but keeping focus on their clients Opportunities – did not see these independently but in partnership. All of these differed from rhetoric of being an entrepreneur
BEN Networking - Entrepreneurship June 2012
BEN Networking:EntrepreneurshipBristol & Bath Science Park,14rd June2012, 6-9pm
Upcoming BEN Networking Events Theme When Where WhatNew Markets 12th July Bristol & Bath • Exploring the opportunities for 2012 Science Park tech exportsAbroad 6-9pm • How to access foreign markets • What channel should you use? • Joint with UKTISummer Social 16th August TBA • Any ideas? 2012Technology 6th Bristol & Bath • Leading edge technologies September Science Park • Measurement – LIMAUpdate – 2012Future 6-9pmManufacturingVenturefest Wednesday UWE • Keynote speakers 7 November Conference th • WorkshopsBristol 2012 Centre • Innovation showcase2012 All day • Pitching panel
Tech Startup School 2012Making it Happen Wednesday 27th June 2012•Everyone welcome – just book a place•Support for tech entrepreneurs – where to find it•Case study – ‘from startup to successful business’•Pitching competition from TSS delegates•Pitching competition from professional services•Networking, food and drink•All for £12.50!! (or £15 if you are in professional services)
This Evening’s Programme6:45-8:15 Speakers Introduction Alastair Watson BEN Greville Commins Varoom Pam Seanor Bristol Business School Tom Wood Goode Communications8:15-8:30 Q&A Discussion8:30-9:00 Networking
Practical observations of Entrepreneurs Greville Commins Bristol & Bath Science Park Twitter: @mentorgrev Blog: varoom.wordpress.com
SETsquared is a collaboration between Bristol, Bath, Surrey, Southampton & Exeter universities • SETsquared focuses on – accelerating high-tech, high growth start-ups, – helping grow businesses in a safe environment – providing support via mentoring, workshops, clinics, business review panels and networking events • Usually an event in SETsquared every week. – However our support is bespoke to each venture as they need differing levels of support through out their lives.
SETsquared Bristol Centre Success – 2007+ 130 companies in 4 years No venture has gone bust!
SETsquared Bristol - today• hosts over 55 companies – from a wide range of technology sectors, – at different stages of development – employing nearly 500 people.• We have helped companies – Build business proposition & strategy – Develop founder skills – Plan for growth, bring in new talent, • build boards recruit NEDs, CEOs, FDs, Chairs, – Help raise £56M of equity and grants in 4 years
Practical observations of Entrepreneurs• When Alastair asked me to speak on practical Entrepreneurship – Thought long and hard – Spoken to and helped a large number of entrepreneurs (>100) over 10 years.• Thought would be interesting to bring all these observations together
Practical observations of Entrepreneurs• Some observations from dealings with >100 of Entrepreneurs – No single ideal model for an effective entrepreneur – No cast iron factors in determining success – People are different and entrepreneurial opportunities happen at different points and in different ways • Surprisingly Entrepreneurship is not a young game
Key qualities – you need some of these• Passion, Belief, (self and in proposition)• Confidence, guts• Independence, willing to be different• Strong character, driven to succeed, Focus• Innovative, creative, problem solving• Risk taking, for right reward• Impatient, bias towards quick action• Commitment
If everything seems under control, you’re just not going fast enough. Mario Andretti
Success factors – noticed along the way• Awareness of challenges (internal self & external)• Rape, pillage but NOT burn• Focus on customer shoes• Willingness to take advice & learn from others• Good communicator – not just good talker, but listener• Interpersonal & Networking skills• Stick to the strategy, but change when it’s really needed
However beautiful the strategy, you should occasionally look at the results Sir Winston Churchill 1874-1965.
Failure modes• Go it alone - Must do it all themselves• Fear of failure/judgement• Avoidance – retreat mode• Non listening mode – Yeah Yeah...• Hiding issues – non disclosure (+hiding from yourself)• Blame mode – always someone else’s fault!• Flogging a dead horse mode
Insanity: doing the same thing over and over again expecting different results. Albert Einstein
Grev’s tips• You don’t need all the personal entrepreneurial factors to succeed• Get help – a lot of free support around – Listen & learn• Build a virtual team – with people you trust• Customer is King – get to know them• Finally keep the balance right
If you think life’s a bitch....try becoming an Entrepreneur Greville Commins June 2012
• Finance• Premises? • People – Employees – Mentors – Board of Directors?• Information, knowledge, research• Support environment
What does being anentrepreneur mean to you? Dr Pam Seanor
what makes an entrepreneur? Google search: 41,600,000 results following 5-minute video Peter Jones Story Dragon’s Den http://www.youtube.com/watch?v=S8cNoES4cVU
what makes an entrepreneur? three questions: 1] when he drives off in the car leaving behind the person holding the camera, what does this tell us about him entrepreneurially? 2] if he had been born into a wealthy family, would he have been driven? 3] how do we look at the individual in this?
bringing academia to life with limited resources should we invest in certain types of individuals?
reality of theorizing entrepreneurship traits ‘inconclusive’ how we understand the field of entrepreneurship and the nature of entrepreneurs is within the narrow bounds of research interests Gartner 2010
current thinking of an entrepreneur not a trait but a narrative and visible performance that people learn to produce based upon the situations they find themselves in Steyaert & Hjorth 2003
value of practitioner views & experiences many insights into the process ofentrepreneurship that can be gained by listening to what entrepreneurs say about their efforts Chell 2007, Dey 201, Gartner 2010, Steyaert &Hjorth, 2006 & Sarasvathy 2003,2004 the trick being: changing mindsets not everyone wants to try out new things
problematizing: there is no 1 type entrepreneurs do not exist one cannot be an entrepreneur everyone is an entrepreneur public services, health, charities, third sector, universities in one way or another – more or less performing entrepreneurially shifting roles: talk, write, graphics, video, digital communications
research: identities of social entrepreneurs identified more with the sector they worked in: Artists and Arts organisations mobile phone games developers care providers, media - recording studios car clubs, environmental - recycling street dance/drama but also had to shift identities to what it means to ‘be an entrepreneur’
how to maintain multiple identities[and ways of working] create conversations – images – ways of working within organisations – making sense of changes partnerships – build and nurture relations with others wider marketing – successful in their projects funders - offer contract interactions with clients
the way forward? directions and challenges of future research and teaching looking at & challenging assumptions affects questions we dare to ask conservatism in some activities policy-makers, business incubators, think-tanks, academics, students what might the way forward look like?