Podcasting

Integrating Podcasting into Your Institution's Web Site Paul Kruczynski, Senior Web Implementation Specialist Brett Essler, Web Publications Editor November 8, 2005

What is podcasting? ,[object Object]

Buffalo State’s Web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcast project origins ,[object Object],[object Object],[object Object],[object Object]

Staff roles ,[object Object],[object Object],[object Object],[object Object],[object Object]

Initial challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integration with existing site features ,[object Object],[object Object],[object Object],[object Object],[object Object]

Features: Presentation and archiving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Permalink ,[object Object],[object Object],[object Object],[object Object]

Tags ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Google Mini ,[object Object],[object Object],[object Object]

Populating the podcast database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content generation process ,[object Object],[object Object],[object Object],[object Object]

Documentation ,[object Object],[object Object],[object Object],[object Object]

Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Apple iTunes, a RSS feed, and thou ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cross-site integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results July 28-November 6, 2005 Pageviews: 14,998 Daily Average: 147

iTunes Effect I: RSS Precipitous drop in RSS after iTunes launch

iTunes Effect II: Documentation Spike in subscribe/listen documentation after iTunes launch

iTunes Effect III: Name Recognition? Arun Gandhi surge after iTunes launch. Recognizable name?

iTunes Effect IV: Mid-week spikes? Spikes on Tuesday and Wednesday: New Music Tuesdays?

Top 5 podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Continuing challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals: short term ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals: Long-term ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finis. ,[object Object],[object Object],[object Object]

Podcasting

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