The Many Faces of Service Design

1. By Helmut Schueller
Explorative (Semi) Iterative Sequential
Inno
vation
Process
Objective
Optimi
zation
Oper
ation
Disrup
tion
Strategic
BPM - Service (Process) Design
ITIL - Service Design
New Product (Service) Development
Service Design (Thinking)
With its roots in
„Design Thinking“ it
strives to innovate and
develop new services
or improve existing
ones.
NPD develops new or adapts existing
product/service propositions and
portfolios. NPD is typically located in
the division Product-Management/-
Marketing.
Designing, setting-up and documenting
IT services within the ITIL/ITSM (IT
Service Management) framework.
Designing, modeling or optimizing
service processes throughout
organizations or over entire
ecoysystems. By using tools and
methods of BPM (Business Process
Management).