Meet the New Digital Parents - Event 1 in a 4-part series

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A new group of digitally-proactive parents is emerging in K-12 school communities and driving the demand for more effective use of technology in the classroom and in school-to-home connections. Meet the new digital parents -- already a cohort sizeable enough not to be ignored. In fact, key data markers from Project Tomorrow’s 2012 Speak Up survey indicate that 37% of parents of K-12 students fit the profile of the new digital parent. In this presentation, we provide ground breaking research on digital parents and how they’re driving change in K-12 schools. We also cover key characteristics and technology behaviors of digital parents; how they’ll influence the way your district connects, communicates, and collaborates with parents; and steps you can take now to better connect with digital parents.

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Meet the New Digital Parents - Event 1 in a 4-part series

  1. 1. DIGITAL PARENTS WEBINAR
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  4. 4. DIGITAL PARENTS WEBINAR
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  8. 8. Speak Up National Research ProjectAnnual national research project Online surveys + focus groups Open for all K-12 schools and schools of education Institutions receive free report with their own dataCollect ideas ↔ Stimulate conversations K-12 Students, Teachers, Parents, Administrators Pre-Service Teachers in Schools of EducationInform policies & programs Analysis and reporting of findings and trends Consulting services to help transform teaching and learning+ 3 million surveys since 2003
  9. 9. Speak Up National Research Project - 2012 K-12 Students 364,233 Teachers & Librarians 56,346 Parents (in English & Spanish) 39,713 School/District Administrators 5,511 Technology Leaders 500 About the participating schools & districtso 8,020 schools and 2,431 districtso 30% urban / 43% rural / 27% suburbano All 50 states + DCo Honor Roll of States with highest participation:TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
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  11. 11. How Important is the Use of Technology to Student Success?© Project Tomorrow 2013
  12. 12. Cell phonewithoutInternetaccessSmartphone TabletcomputerParents in200890% 32% 5%Parents in201235% 73% 49%Parents are mobilists!Personal Access to Mobile Devices – from 2008 to 2012© Project Tomorrow 2013
  13. 13. Parents have first hand experience with online learningI have taken an online class:For work or job training 43%For an academic/college program 29%To learn new skills 22%To explore a hobby 13%For traffic school 7%* Since 2009 – increase of 65 percent!© Project Tomorrow 2013
  14. 14. New Digital Parent ProfileProfile based upon: Parents’ value proposition for the use of technology ineducation Their personal usage of mobile devices Their personal experience with online learning And parents’ strong interest in digital school-to-homecommunications
  15. 15. New Digital Parent Profile Value proposition for the use of technology in education Personal usage of mobile devices Personal experience with online learning Strong interest in digital school-to-home communications37% of parents of school-aged childrenfit this profile today
  16. 16. What administrators need to know:other key characteristics or expectations1. Distribution of digital parents within the grade bands 30% of parents with students in K-2 36% of parents with students in Gr 3-5 40% of parents with students in Gr 6-8 38% of parents with students in Gr 9-12© Project Tomorrow 2013
  17. 17. What administrators need to know:other key characteristics or expectations1. Distribution of digital parents within the grade bands 30% of parents with students in K-2 36% of parents with students in Gr 3-5 40% of parents with students in Gr 6-8 38% of parents with students in Gr 9-122. Digital parents are social media users! 51% use Skype 65% regularly update a social networking site 19% are tweeting© Project Tomorrow 2013
  18. 18. What administrators need to know:other key characteristics or expectations3. They say “yes” to students’ use of mobile devices in class 89% want their child in a class where mobile devicesare being used© Project Tomorrow 2013
  19. 19. What administrators need to know:other key characteristics or expectations3. They say “yes” to students’ use of mobile devices in class 89% want their child in a class where mobile devices arebeing used4. They want more digital school to home communications, too! 47% want their child’s teacher or school to communicatewith them via text messaging 23% want to follow class activities using a class blog – upfrom 2% in 2006© Project Tomorrow 2013
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  23. 23. DIGITAL PARENTS WEBINARTo learn more about how Schoolwires solutionssupport parent/family involvement,visit our website www.schoolwires.comEmail us at sales@schoolwires.com to discuss youroptions and the Centricity2 Essential packaging

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