No matter who your attendees are, it’s important to bring engaging experiences to individuals to make the most of your brand presence. Flyers, business cards, and a handshake are tradition, but not how you will be remembered. Join Scanalytics COO and Co-Founder, Matt McCoy, as we outline the tools and best practices for engaging every attendee with intelligent content, visibility, and control.

1. How to Engage Your Attendees
from the Ground Up
Presented by: Scanalytics Inc.
Matt McCoy
COO & Co-Founder
Scanalytics Inc.

2. #liveMKT
G
Housekeeping
This session is being
recorded.
We’ve reserved time for
Q&A.
Join the conversation using
#liveMKTG

3. https://flickr.com/photo/53442606@N04/4936221628/
Relationships are essential to business sales.

4. In a world going digital….

5. The Fundamentals of Engagement
Intelligent Content ControlVisibility
Actionable Insights

6. Actionable Insights
1) What do we want to know?
2) What can we know?
3) What should we do once we know?

7. Data Qualification
Capture of Data
Accuracy of tech /
process
Quality of Data
Accuracy of
sample
Quality of Context
Accuracy in
applying sample
Quality of
Knowledge
Now you know,
what do you do?
Data Qualification

8. “
We’re always interested in is trying to find out how people interact
with our display—where they enter, where they leave, where they
spend time and how much time they spend, because then we can
take that information and say:
“You know what, this engagement over in the corner, it’s not
getting much activity, let’s pull that off the floor. Let’s put a
different engagement on the floor.”
”Don Johnson, Auto Show Engagement Manager- Toyota

9. Easy-to-implement floor sensors
gather data at an average of 40%
higher accuracy and upwards of
a 90% higher sample size.
Scanalytics Inc.

10. Real-Time
- Count < 1 second
- Individual Paths
- Entrances
- Dwell times
- Flow patterns

11. A look at the data

12. Analytics Platform
The intuitive, device-
agnostic platform provides
hyper-focused insights and
predictive analytics.

13. Make the most out of your opportunity to engage.

14. It takes guests
7
seconds
to approach
display
and
5
seconds
To engage with
display
Average visit is
45
seconds
Most visitors will
wait in line for
25
seconds
before leaving

15. The time is now

16. Capture data on
the experience

17. Make an
impression

18. How are you
engaging
attendees at
your events?

19. #liveMKT
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Thank you!

20. How to Engage Your Attendees
from the Ground Up
Presented by: Scanalytics Inc.
Matt McCoy
COO & Co-Founder
Scanalytics Inc.