This document discusses the concept of "bleisure", which refers to combining business and leisure travel. It defines bleisure as business travelers extending their stays for personal leisure. Some key points: - Bleisure is a growing trend as personal and professional lives blur globally. It benefits both employees and employers. - The term was coined in 2009 and refers to adding vacation time onto business trips. Around 7% of business trips now include bleisure. - Employees save on travel expenses through bleisure, and 66% spend more on leisure due to travel savings. Top bleisure destinations are cities that combine business and leisure activities. - Bleisure benefits employees with work-life balance and career development, and benefits

1. Bleisure
Name: Saurav Gupta
Email Id: saurav4success@gmail.com

2. What is Bleisure ?
Bleisure is the combination of business and leisure so it is like when
business travelers extend their stay at their destination for leisure
purposes. It is a growing trend in the travel industry, as the blurring of
personal and professional lives of travelers increases on a global level.
Bleisure has advantages for both the employers and the employees and
will contribute to the increase in the insensitive travel and will probably
impact travel law.

3. Definition of Bleisure
The term bleisure was first published in 2009 by the Future Laboratory
as part of their biannual Trend Briefing. The term was originally coined
by writer and silent revolutionist, Jacob Strand, then a future forecaster
working for The Future Laboratory. And co-written by journalist and
futurologist Miriam Rayman.
In corporate business travel, extending a business trip for personal
purposes is also known as “bizcation”
This phenomenon has been studied from 2011, from this year on, a
report shows that bleisure travel has been maintaining a constant
growth, accounting for 7% of all business trips.

4. Why Bleisure is trending ?
Bleisure travel looks as a good opportunity to save on travel expenses,
mostly for those who do not take a lot of vacation: 66% of US business
traveller spend more money on leisure activities because of the money
they save on travel. 60% take bleisure trips because do not have a lot of
regular vacations. To decide whether to turn a business travel into
bleisure or not, employee takes into consideration travelling on exciting
destinations, additional costs required to extend the trip, how close the
trip is to the weekend, the number of night they must stay for business,
how affordable the hotel is, whether they have friends or family in the
area, whether they can bring friends or family along.

5. Main Activities in Bleisure
The more likely bleisure destinations are cities offering a combination of
different elements, which could allow the travellers to add leisure time to
their business trip, such as
sightseeing locations,
sport venues,
beaches and
cultural events.

6. Main Destination for Bleisure in the world
The top bleisure cities in US are: Honolulu (above 20%), Miami,
Orlando, Las Vegas (12-15%) NYC, San Francisco, Los Angeles, San
Diego and Fort Lauderdale (9-12%).
In Europe rates looks lower, this could be due to the shorter domestic
and continental routes: Lisbon, Barcelona, Nice, Istanbul (8-11%),
London, Dublin, Amsterdam, Moscow, Rome, Geneva, Paris, Madrid (6-
8%).

7. Advantages for Employees
For the employees:
● Compromise between work duties and leisure time;
● Career development.
● Possibility to bring family or friend with them;
● Improvement of their well-being;

8. Advantages for Companies
For the companies:
● Improvement of the knowledge about the culture of the location
they’re visiting that would simplify business negotiations;
● Possibility to have happier and therefore more productive
employees;
● Discounted rate offered by the hotels;
● Opportunity to recruit new workers and attempting to retain
current ones.

9. Thank You So Much
Saurav Gupta