Prosper During A Digital-Age Recession Bar Camp

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The presentation is about growing your business in the first major economic downturn of the digital age. This is geared towards bootstrapping entrepreneurs.

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Prosper During A Digital-Age Recession Bar Camp

  1. 2. <ul><li>Ryan Hinricher </li></ul><ul><ul><li>Founder, CMO, Investor Nation </li></ul></ul><ul><ul><li>Serial Entrepreneur </li></ul></ul><ul><ul><li>8 Start Ups (2 Success + 1 Working) </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: @RyanHinricher </li></ul></ul><ul><ul><li>Facebook: Facebook.com/Hinricher </li></ul></ul><ul><ul><li>Blog: RyanHinricher.com </li></ul></ul>
  2. 3. Changing the world may offend some people. - Ryan Hinricher
  3. 4. Broad Strokes <ul><li>1. Mental Health </li></ul><ul><li>2. Connect With Thought Leaders </li></ul><ul><li>3. Measure the Cost of Marketing </li></ul><ul><li>4. Be Future Focused </li></ul><ul><li>5. Questions, Answers, and Groupthink </li></ul>
  4. 6. <ul><li>Your New Digital Diet </li></ul><ul><ul><li>Alltop.com </li></ul></ul><ul><ul><li>MeeHive.com </li></ul></ul><ul><ul><li>Blogs via Reader </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Entrepreneur Mental Health
  5. 12. <ul><li>Conferences </li></ul><ul><li>Online Dialogue via Blogs and Twitter </li></ul><ul><li>Industry Associations </li></ul><ul><li>Create Interesting Content </li></ul><ul><li>Be Unique </li></ul>Connect with Thought Leaders
  6. 14. <ul><li>Learn to Attribute </li></ul><ul><li>Know the Value of a Lead </li></ul><ul><li>Trim Fat </li></ul><ul><li>Grow the Muscle </li></ul><ul><li>Find ways to generate business all the time </li></ul><ul><li>In-House </li></ul>Marketing Dollars
  7. 15. $1000 of Marketing = 100 Leads Conversion 10% = 10 Sales 10 Sale x $250 Gross Rev = $2500 Rev $2500 / 100 leads = $25 per / lead
  8. 16. <ul><li>Build useful infrastructure </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>Be Future Focused 37Signals.com Highrise $24 Constant Contact $20 Google Analytics $0
  9. 17. 37Signals.com Highrise
  10. 18. The Business YOU Want
  11. 20. Do. Action creates more fortune than caution. - Luc De Clapiers
  12. 21. <ul><li>Ryan Hinricher </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: @RyanHinricher </li></ul></ul><ul><ul><li>Facebook: Facebook.com/Hinricher </li></ul></ul><ul><ul><li>Google Voice: #646-833-8265 </li></ul></ul><ul><ul><li>Blog: RyanHinricher.com </li></ul></ul>

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