Introduction to innovation firm Tangible Labs - who we are, what we believe, what we do, and how we do it. Please contact info@tangible-labs.com for more information.

1. an introduction to

2. THE FUTURE IS
TANGIBLE
In our experience, great ideas are just
the beginning.
Turning those ideas into tangible
revenue is where the going gets tough.
W H A T ’ S I N A N A M E

3. W H A T W E B E L I E V E
Today, agility, ingenuity, and
resourcefulness are the real competitive
advantages.
TRADITIONAL BARRIERS
TO ENTRY ARE
A THING OF THE PAST

4. W H O W E A R E
WE ARE A NEXT
GENERATION
INNOVATION PARTNER
We leverage the best practices of
entrepreneurship to help incumbent
companies more quickly and effectively
answer the only question that really
matters: how can we grow our
business?

5. W H A T W E D O
We do this by developing powerful
growth strategies and building
products, services, and businesses
strong enough to win in the real world.
WE SOLVE OUR CLIENTS’
TOUGHEST GROWTH
CHALLENGES

6. H O W W E D O I T
Rising above the status quo to deliver a
sustainable step change in value
requires putting as much emphasis on
an idea's plausibility as its creativity.
We don’t sell dreams that can’t be
delivered. Instead, we create and
execute bold ideas our clients are
willing and able to bring to market.
COMMERCIAL
INNOVATION IS ABOUT
PL AYING LEAPFROG

7. O U R A P P R O A C H
EXECUTE
Perform the testing,
refinement, and
implementation
required to make the
opportunity real.
• Iterative Test &
Learn Program
• Prototyping
• Pilot & Launch
Support
STRATEGIZE
Investigate, develop,
and prioritize
opportunities to
define where to play
and how to win.
• Scenario Building
• Opportunity
Mapping &
Prioritization
• Innovation Strategy
• Entry Strategy
EXPLORE
Dig deep into the
company, consumer,
and context to inform
plausible
opportunities.
• Client Innovation
Readiness
Assessment
• Primary Consumer
Research
• Exploration of
Category, Cultural,
and Channel
Trends &
Constraints
SYNTHESIZE
Use learnings and
insights to build Value
Driver Gameboard and
define opportunity
parameters.
• Assessment of
Consumer Affinity
and Commercial
Vibrancy
DESIGN
Develop innovative
and plausible solutions
that can effectively
deliver on the
opportunity.
• Solution Design
• Brand Strategy
• Execution Planning

8. I N D U S T R I E S O F F O C U S
PACKAGED FOOD & BEVERAGE
PERSONAL CARE &
CONSUMER HEALTH
RETAIL FOODSERVICE
HOUSEHOLD PRODUCTS APPAREL & ACCESSORIES
TRAVEL & HOSPITALITY HOUSEWARES &
CONSUMER DURABLES
BABY / KIDS GOODS

9. 9
TIM SUTTON, Co-Founder & Managing Partner
Tim loves the challenge of creating and launching amazing
products and businesses.
Prior to co-founding Tangible Labs, Tim held leadership
roles at innovation consulting firms Redscout, Farenheit
212, and Innosight. Tim has worked in engineering,
innovation, and leadership roles at GM, Whirlpool,
Starbucks, AT&T Wireless, and Blockbuster. Somewhere in
there he also found time to build and sell an enterprise
software company and earn two US Patents for product
innovation. Tim is a trusted advisor to senior leaders at
Nestle, Best Buy, PepsiCo, NCR, SingTel, Chobani, and
Hearst Corporation. He is a frequent public speaker on the
topic of innovation and has designed and facilitated multi-
day innovation workshops globally for clients like AT&T,
MTN, Experian, Goodyear, and MassMutual.
Tim holds engineering degrees from Notre Dame and
Michigan and an MBA from Washington.
When not working, you'll find Tim behind a camera traveling
with his son Jeremy and wife Kimberly.
MICHELLE JACOBS, Co-Founder & Engagement Director
Michelle is passionate about solving complex consumer and
commercial challenges to drive real market impact.
Prior to co-founding Tangible Labs, Michelle was a member
of the Commercial Strategy team at innovation consulting
firm Farenheit 212, where she worked with Fortune 500
clients like Nestle, Mattel, BB&T, Samsung, Campbell's,
Frontier, Best Buy, and PepsiCo. Working in a strategy group
at marketing consulting firm Rosetta and as a consultant to
private equity firm LongueVue Capital, Michelle gained
extensive experience performing qualitative and quantitative
consumer research and crafting growth, marketing,
innovation, and go-to market strategies.
Michelle holds a B.S. in Economics from the Wharton School
at University of Pennsylvania.
A New Orleans native, Michelle is an avid fan of both the
Saints and the word "y'all." In her spare time, Michelle can be
found moonlighting as a speech and script writer and
enjoying New York's robust theater scene.
L E A D E R S H I P T E A M

10. For more information:
www.tangible-labs.com
info@tangible-labs.com
914.222.3275
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LEARN MORE?
LET’S CHAT.