1. Saricurriculum vitae
Thirteen years of experience in the field of promotion and marketing, currently working
as promotion, event, CSR for the most comprehensive and advanced weight control clinic and
worked as a senior promotion manager for an established women lifestyle magazine. Strength in
developing sales, promotion and marketing strategy; good ability to accommodate and support
customer; highly develop in communication skill, strong leadership and highly self-motivated.
95%PROJECT DEVELOPMENT
BUSINESS DEVELOPMENT
CREATIVE DEVELOPMENT
MARKETING DEVELOPMENT
SALES DEVELOPMENT
88%
85%
90%
80%
TOOLS
&SKILLS
Hello!
EDUCATION
WORKEXPERIENCE
1986
1989
SekolahMenengahPertama11
Jakarta
SekolahMenengahAtas70
Bulungan,Jakarta
1992
1996SekolahTinggiPariwisataBandung(NHI)
ManajemenPariwisata(D4)
Bandung
CAREERHISTORY
1996
1996
'96 '98 '98 '01
1998
Aug-Oct Des - July Aug - Jan
2001PT.GemaWiarpro
(EventOrganizer)-ConventionStaff
PT.PembangunanJayaAncol
(TamanImpianJayaAncol)
KepalaseksiRisetPemasaran
BAPPENAS-SecretarytoProfessionalHuman
ResourcesDevelopmentProject
(PHRDP)Consultant
2001
2003
2007
Feb - Nov Nov - Nov Nov - Jan
2013MajalahFemina
JuniorPromotionExecutive
MajalahFemina
PromotionExecutive
MajalahFemina
SeniorPromotionExecutive
2013
Jan - Dec
MajalahFemina
SeniorPromotionManager
lightHOUSEIndonesia,PTShapeUpIndonesia
Promotion,event, CSR Manager
1. LIGHTHOUSE INDONESIA
Brand activation
Business model development
Responsible for individual sales target achievement
Coaching junior team member
Development of activation team
Responsible for day to day marketing operation of lightHOUSE Indonesia
Clients networking activity
Community development
Media relation
2. MAJALAH FEMINA
Responsible for individual sales target achievement
Coaching junior team member
Responsible for sales target achievement of FEMINA activation
Strategy development for sales & marketing of FEMINA activation
Business model development for special project within Integrated Marketing Communication program
Working closely with related division for the execution of promotion & marketing strategy
Development of activation team
Responsible for day to day operation of FEMINA activation
Clients networking activity
Community development
Build the Brand Activation program
Media planning
Roadshow to many cities in Indonesia
Media relation
'01 '01
'07
Jan - Present
'14'13
'01 '03 '03 '07

2. WORKEXPERIENCE
3. BAPPENAS
Being a local consultant and assistant for foreign consultants for the project
Training Overseas scholarships for civil servants recommended by
BAPPENAS
Prepare quarterly reports, mid-term and final report
General secretary
4. JAYA ANCOL
Marketing Research: Taman Impian Jaya Ancol and competitor
Marketing Intelligence
Marketing Survey
5. GEMA WIARPRO
Event organizer
Client service
TRAINING
'95
'96
'97
'04
'06
'07
'08
'09
'10
'11
'12
Field Project Study of STP Bandung
Hotel School for Tourism Development
at Sekotong Beach, West Lombok, NTB
Industrial Job Training for six month at
PT.Purelmedia Pratama ( Event Organizer Jakarta
Effective Supervisory Management,
an Executive Development Program by
PPM INSTITUTE OF MANAGEMENT, Jakarta
Up Your Sales,
a Sales training by MarkPlus & Co
Sep 22
Power Breakfast:
Can It Become A Trend?
Dec 12-15
Leadership Training For Managers
by Dale Carnegie
Juni 25-27
Coaching Workshop
by Ronald Manalu
Feb 3-5
Win Win Negotiation For Managers
by Dale Carnegie
Creative Workshop
by Yoris Sebastian
Public Speaking
by Retno Murti
Des 14-15
Performance Management Workshop
by Daya Dimensi Indonesia
Oct 26
Consumers Gaining Control
Changes In The Media Environment
by Nenni Soemawinata
Oct 21-23
Understanding Financial Statement,
an Executive Development Program
by PPM INSTITUTE OF MANAGEMENT,
Jakarta
Dec 18-19
Think On Your Feet
by Business First
Oct
Women’s Forum,
Deauville, France
SUCCESSSTORY
Running the lightWEIGHT Challenge 2014 - 2015
Running the women’s entrepreneur program since 2008 until 2013
(Seminar, Workshop, Competition, Festival, Business Visit, Power Lunch, campaign program via print, digital, on air radio, etc)
Running wajah femina program (cover model competition – brain beauty behaviour) since 2001 until 2013
Running community program, femina and friends, all around cities in Indonesia since 2001 until 2013
Running special project with the Government: Program Ketahanan Pangan SIKIB,
Indonesia Goes to Harrods, World Expo Shanghai China 2010, Women Matter with McKinsey Indonesia: Unleashing Women Leadership Network
Research and survey for Recreation Park Jaya Ancol and all competitors Jabodetabek
sariwardi.astuti@gmail.com
sariwardi @sariwardeesari wardi astuti
Kemang Pratama I, Utama IV / BM 7, Bekasi
+62 21 824 12 762
+62 811 999 3775