This curriculum vitae outlines Setya Hernanda's education and work experience. He has a degree in Information Systems from Bina Nusantara University and has over 15 years of experience in marketing, business development, and event management roles in the media and publishing industries in Indonesia. His most recent role is Managing Director for Business and Marketing at PT. AEGIS Multi Kreasi.

1. C U R R I C U L U M V I T A E
Setya Hernanda
setyahernanda@gmail.com
08111 86 9696
F O R M A L E D U C A T I O N
2002 - 2006 Bina Nusantara University, Jakarta
Department Information System
Program Study Computerized Accounting
1999 - 2002 Senior High School : SMU 112, Jakarta
1996 - 1999 Junior High School : SMP 111, Jakarta
1990 - 1996 Elementary School : SDN 01, Jakarta
W O R K E X P E R I E N C E
April 2015 – Present
PT. AEGIS Multi Kreasi (BeMediaWorld Indonesia Under BeMediaWorld Pte. Ltd)
Work Description
 Develop penetration business in Indonesia
 Sales target for Consultancy, Research & Implementing
 Brand Consultancy
 Brand Research
 Brand Implementing (ATL, BTL & Social Media)
 Public Relations Management
Position
 Managing Director (For Business & Marketing)

2. February 2014 – March 2015
PT. Hitawasana Luhur (DestinAsian Media Group)
Work Description
 Handle 5 Magazine in DestinAsian Media Group: Prestige Magazine, DA MAN
Magazine, DestinAsian Magazine, DestinAsian Indonesia Magazine & JOY
Magazine
 Develop new internal department in DestinAsian Media Group: Internal Research
Media
 Develop marketing strategic for: Brand Awaerness, Readership & Subscriber
 Create & execution activation end event for support sales department & marketing
plan
 Collaborate promo with Radio, News Paper (Local & International), TV Station
(Local & International) & Other Magazine
 Realized marketing target: Sponsorship, Increase Readers, Increase Subscriber & be a
top 10 Nielsen Media Research Survey for category Woman Magazine
Position
 Group Marketing & Communication Manager
March 2013 - February 2014
PT. Triartha Primadani (Indonesian Rattan Industry -IRI-)
Work Description
 Develop synthetic rattan product marketing Local and International
 Create a marketing strategy for export and local needs
 Develop existing products and applied according to the latest furniture and design
developments
 Realized marketing targets that have been determined
 Develop new links market for synthetic rattan product
 Create a partnership with the media to be able to strengthen the brand and marketing
support.
Position
 Business Manager
 Head of Sales & Marketing

3. March 2011 - March 2013
PT. Trinaya Tirta (Trinaya Media - Women Magazine Group)
Work Description
 Develop Spin Off Magazine Trinaya Media
 Develop Brand, Marketing & Public Relation New Magazine In Trinaya Media :
 OK Magazine
 Annisa Magazine
 Wanita Magazine
 Advertising & Communication Marie Claire Magazine
 Planning & Implementing Women's Week (Annual Event Trinaya Media)
Position
 Group Advertising & Communication Manager
 Advertising & Communication Manager Marie Claire Magazine
 Internal Consultant Girl Friend Magazine For Event & Branding
 Chief Executive Women's Week 2012 (Annual Event Trinaya Media)
 Chief Executive Women Best Best Brand Choice 2012 (Women Insight Center)
March 2007 - March 2011
PT. Dharma Nyata Press - Jawa Pos Group
(Nyata Tabloids, Koki Tabloids, Selera Magazine,
Zigma Magazine & Omega Magazine)
Work Description
 Develop a strategy and plan advertising and promotions
 Analyze the development of the product in terms of purchasing power of advertising
 Sponsorship event
 Making off-air promos / events for clients
 Making the creative ideas, concepts for advertise and event, include :
 Budgeting
 Presenting
 Negotiating with sponsors / clients
 Procurement of supplies and equipment show
 Press release
 Financial reports
 Implementation of an event.
Position
 Advertising & Marketing Communication Coordinator
 Account Executive, Startegic, Planning & Promo Division

4. December 2005 - February 2007
Jakarta Event Solutions - JES
Work Description
 Analyze clients needs
 Promotion and event planning strategic, include :
 Cost budgeting
 Financial reporting
 Proposal negotiations
 Procurement of equipment
 Event equipment
 Logistics
 Press release
 Implementing event
Position
 Public Relation Manager
 Strategic and Planning Division
January 2005 - November 2005
Anggrek Communication
Work Description
 Making creative ideas
 Marketing plan
 Financial reports
 Execution event
Position
 Event Support

5. T R A I N I N G & C O U R S E
MEI 2006 Short Course (Road To Succes), PPM Management
Agustus 2006 Training Self Motivate (Wisdom To Succes), Andri Wongso
September 2006 Training All About Management Trainee
Oktober 2006 Training Logical Think Diagram, GPS Jakarta Consulting
Juni 2010 Delegate Asia Pacific Media Forum (APMF) Bali
E X P E R T I S E
 Microsoft Office, Microsoft Visio
 Internet Explorer
 Neo Accounting
 Visual Basic
 Crystal Report
 Master of Ceremony :
 Road Show Home Industry Class & Cooking Class
 Talk Show All Women Things Happen To You
 Talk Show Nyata & Friends
 Talk Show "Mengatasi Stress Dengan Yoga"
 Talk Show Ladies Creativity

6. P E R S O N A L D A T A
Name : Setya Hernanda
Place & Date Birth : Jakarta, 23 February 1985
Address : Komplek BPPT - Teknologi VII - Blok h 16 / B 6
Kebon Jeruk, Jakarta Barat 11620
Phone : 021 - 5851650
Mobile : 08111 86 9696
Marital Status : Married
Email : setyahernanda@gmail.com
F O T O