3c) InDesign file of the user experience map

1. Research from the Web and Quora
URL
• Artifact from the future: Surface hackers
• http://www.iftf.org/future-now/article-
detail/artifacts-from-the-future-surface-hackers/
Sarah Ramdhany FA102B Professor Klinkowstein

2. Research from the Web and Quora
Excerpt
“Instead of freshness and nutrition content,
customers see labels decrying slave labor in Thai
shrimp farms…”
Sarah Ramdhany FA102B Professor Klinkowstein

3. Research from the Web and Quora
Quora question I asked
In addition to slavery and child labor, what other
unethical practices are implemented in production?
Sarah Ramdhany FA102B Professor Klinkowstein

4. Research from the Web and Quora
Quora question I asked
In addition to slavery and child labor, what other
unethical practices are implemented in production?
• “Getting workers overwork with little pay, no leave
allowance, no extra pay for working on holidays
period (garment sector in Bangledesh…).” (2018)
Sarah Ramdhany FA102B Professor Klinkowstein

5. Research from the Web and Quora
Related Quora question 1
Which brands use child labor to produce products?
Sarah Ramdhany FA102B Professor Klinkowstein

6. Research from the Web and Quora
Related Quora question 1
Which brands use child labor to produce products?
• Apple, Samsung, and Microsoft have all been
found to use child labor in their
suppliers…Hershey's especially has been infamous
(2015)
Sarah Ramdhany FA102B Professor Klinkowstein

7. Research from the Web and Quora
Related Quora question 2
Does all chocolate (Cocoa bean) come from child
labor?
Sarah Ramdhany FA102B Professor Klinkowstein

8. Research from the Web and Quora
Related Quora question 2
Does all chocolate (Cocoa bean) come from child
labor?
• “…if you are buying a chocolate bar without a clear
designation of origin…or with[out] some sort of
source certification, you have no particular
guarantees…” (2016)
Sarah Ramdhany FA102B Professor Klinkowstein

9. Research from the Web and Quora
Related Quora question 3
Where can I find out where clothing brands produce
their products and under what conditions?
Sarah Ramdhany FA102B Professor Klinkowstein

10. Research from the Web and Quora
Related Quora question 3
Where can I find out where clothing brands produce
their products and under what conditions?
• “…(‘fair trade’, sustainability) disclosure is not
legally required…That said, FTC regulations
stipulate that country of origin must be
disclosed…”(2012)
Sarah Ramdhany FA102B Professor Klinkowstein

11. Draft Product
Digital merchandise displays that show essential
product information like means of production.
Sarah Ramdhany FA102B Professor Klinkowstein

12. User / Customer Experience Map
Audience
• Ambitious consumer
• Thorough in selecting perfect product
• Curious researcher
• Ethical
• Activist
• Dedicated to a cause
• Advertiser
Sarah Ramdhany FA102B Professor Klinkowstein

13. User / Customer Experience Map
About the Product
• Application
• Inputs product info by scanning barcode in-store
or manual entry
• Outputs product info for at a glance
understanding (e.g. logos)
Sarah Ramdhany FA102B Professor Klinkowstein

14. User / Customer Experience Map
About the Product
• Logos represent means of production, country of
origin, etc. and link to more info in the form of
pop-ups
Sarah Ramdhany FA102B Professor Klinkowstein

15. User / Customer Experience Map
Encountering the Product Virtually
Discovery
• Online news (esp. tech) publications
• Social media
• Utility in Windows store, Google Play, App store,
Company website, etc.
Sarah Ramdhany FA102B Professor Klinkowstein

16. User / Customer Experience Map
Encountering the Product Virtually
Use
• Downloads application
• Online shopping research to compare products
Sarah Ramdhany FA102B Professor Klinkowstein

17. User / Customer Experience Map
Encountering the Product Virtually
Impact
• Increase in informed consumers
Sarah Ramdhany FA102B Professor Klinkowstein

18. User / Customer Experience Map
Encountering the Product IRL
Discovery
• Word of mouth
• Sees fellow shopper scanning merchandise in store
w/ application
Sarah Ramdhany FA102B Professor Klinkowstein

19. User / Customer Experience Map
Encountering the Product IRL
Use
• Verify authenticity of foreign delicacies (e.g.
Belgian chocolate), designer brands, etc.
Sarah Ramdhany FA102B Professor Klinkowstein

20. User / Customer Experience Map
Encountering the Product IRL
Impact
• Reform for ethical production
• Partnerships with ethical companies that will
display logos on their physical and online product
info
Sarah Ramdhany FA102B Professor Klinkowstein

21. User / Customer Experience Map
Planning sketch
Sarah Ramdhany FA102B Professor Klinkowstein

22. User / Customer Experience Map
Final design
Sarah Ramdhany FA102B Professor Klinkowstein